Recent Blog
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Unpopular Opinion: Social Media is Not a Great Marketing Channel
Reevaluating Social Media as a Marketing Channel: A Critical Perspective In the ever-evolving landscape of digital marketing, social media platforms have long been heralded as the go-to channels for brand visibility and customer engagement. However, a closer examination reveals that relying solely on social media may not be the most sustainable or effective strategy for…
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Is a low-stress job in e-commerce marketing possible?
Is a Low-Stress Career in E-Commerce Marketing Achievable? In today’s fast-paced business environment, the question of whether a low-stress career in e-commerce marketing is realistic is increasingly relevant. Many marketing professionals, especially those navigating organizational changes, find themselves grappling with heightened workload and pressure, often due to restructuring or company cost-saving measures. The Impact of…
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Have any (unbiased) studies been done about AI generated marketing copy effectiveness vs human generated?
Exploring the Effectiveness of AI-Generated Marketing Copy Compared to Human-Produced Content: Are There Any Unbiased Studies? In the rapidly evolving landscape of digital marketing, artificial intelligence (AI) has become a powerful tool for content creation. From generating blog posts to crafting social media updates, many organizations leverage AI to streamline operations and reduce costs. However,…
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What is it like working in the tech sector? Any tips on how to break into working at tech companies?
Exploring a Career in the Tech Sector: Insights and Strategies for Aspiring Marketers Transitioning into the tech industry can be an exciting and rewarding career move, especially for professionals seeking better compensation and structured growth opportunities. If you’re currently working in the arts and entertainment sector as a marketing coordinator but are contemplating a shift…
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Why should one consider signing up for a paid listing in a niche directory as being worth the cost?
Signing up for a paid listing in a niche directory can be beneficial for several reasons. Firstly, niche directories are specifically targeted, meaning they are designed to reach a particular audience or market segment that is directly relevant to your business. This specialization can result in higher-quality traffic, as visitors to the directory are actively…
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For individuals experienced with creating or using passwordless authentication features, what are your thoughts on its long-term viability?
Passwordless authentication, which uses methods like biometrics, tokens, or magic links, offers significant advantages over traditional password systems, making it a promising technology for the future. Its primary benefit is enhancing security by eliminating the risks associated with stolen passwords, such as phishing attacks. Passwords are inherently weak due to human tendencies to reuse them…
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Is Instagram showing my content to the right audience?
Optimizing Your Instagram Reach: Understanding Audience Engagement and Improving Content Visibility In the dynamic landscape of Instagram marketing, understanding how your content reaches and resonates with your audience is crucial for sustained growth. Many creators notice fluctuations in their engagement metrics and wonder if their content is effectively reaching the right audience. A common scenario…
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Advice needed: Alternative KPI for a “no tracking” setup
Implementing Effective KPIs in a Privacy-First, No-Tracking Digital Strategy As the digital landscape continues to evolve towards enhanced privacy and user data protection, marketers and startups alike face new challenges in measuring campaign performance without relying on traditional tracking methods. For independent marketing professionals and founders working within strict privacy frameworks, establishing meaningful KPIs requires…
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Why do some ads go viral while others just fall flat?
Understanding the Secrets Behind Viral Advertising: Why Some Campaigns Excel While Others Fall Short In today’s digital age, brands have unprecedented access to vast amounts of data. From consumer preferences and purchase habits to detailed insights about audience demographics and behaviors, marketing teams are equipped more than ever to craft targeted campaigns. Despite this wealth…