Recent Blog
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The best digital marketing campaign i ever did, and it is now a trend for everyone else.
Unlocking Business Growth Through Innovative Digital Marketing: A Case Study from Bangalore’s Brewing Scene In today’s competitive market, innovative digital marketing strategies can transform a small business into an industry trendsetter. Reflecting on a success story from approximately seven years ago, I want to share how a creative approach to customer engagement and strategic partnerships…
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Which are the best free tools for performance marketing for B2B SaaS companies?
Essential Free Tools for Performance Marketing in B2B SaaS Companies As a go-to-market (GTM) strategist with two years of experience in B2B outreach at a startup, transitioning into performance marketing can be both an exciting and challenging step. If you’re looking to optimize your advertising efforts without breaking the bank, leveraging the right free tools…
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What Automotive Marketing strategies work best for smaller markets? (dealerships)
Effective Automotive Marketing Strategies for Small Market Dealerships In the competitive landscape of automotive retail, small-market dealerships often face unique challenges and opportunities. With limited local audiences, crafting an effective marketing strategy requires precision, creativity, and a deep understanding of the community’s needs. Whether you’re new to digital marketing or looking to refine your approach,…
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What are the recommended techniques for implementing scroll animations on a static website?
Scroll animations can significantly enhance the user experience on a static website by making interactions more engaging and visually appealing. Here are some best practices for implementing scroll animations effectively: Ensure Performance Efficiency: Optimize animations to prevent slowing down the webpage. Use CSS animations and transitions as they are hardware-accelerated and generally perform better than…
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Need clarity on campaign/ad set structure for niche brands (toys & slime)
Optimizing Campaign and Ad Set Structure for Niche Brands: A Guide for Performance Marketers In the world of digital advertising, building an effective campaign structure is crucial—especially for niche brands like toys and slime products, where audience options are often limited. For performance marketers, understanding how to organize campaigns and ad sets can significantly influence…
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How can I implement a hover CSS effect when an element is scrolled into view without using mouse movement?
To simulate a hover effect when an element comes into view upon scrolling, you can use a combination of CSS, JavaScript (or jQuery), and the Intersection Observer API to detect the visibility of the element within the viewport. Here’s a step-by-step guide to achieve this: HTML Structure: Ensure your HTML has the element you want…
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Google Removing num=100 — What Does This Mean for SEO Rankings and Strategy?
Understanding Google’s Removal of the num=100 Parameter: Implications for SEO Strategy and Performance Tracking Google has publicly announced the discontinuation of the num=100 parameter in search URLs, a setting previously enabling users and tools to view up to 100 search results per page rather than the default 10. Although this change might appear minor on…
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Free tool to check if your content actually hits the marks for GEO ranking (brutally honest feedback included)
Introducing a Free Content Quality Analyzer to Boost Your Geo-Targeted Search Rankings In today’s digital landscape, creating content that performs well in search engine rankings—especially at the local or geographical level—has become increasingly complex. Content creators and marketers often grapple with understanding whether their articles, blog posts, or web pages truly hit the marks necessary…
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Seeking Strategies to Attract More Customers: Developer Shares Experiences of Securing Paid Clients via Direct Outreach but Finds It Not Time-Efficient
Enhancing Customer Acquisition Strategies for Solo Entrepreneurs with Subscription Products Introduction For solo entrepreneurs and independent developers, transforming a promising product into a consistent revenue stream can be both rewarding and challenging. While having a functional product that addresses a market need is a significant milestone, scaling customer acquisition efforts remains a critical hurdle. This…