Recent Blog
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Thought Meta Lead Gen Ads were dead? Here’s one of the tweaks that fixed mine and started getting leads in DAYS, not weeks.
Unlocking Higher-Quality Leads with Optimized Meta Lead Generation Ads Many marketers and business owners have experienced frustration with Meta (formerly Facebook) Lead Generation Ads, perceiving them as ineffective or wasteful. Despite initial lead volumes, the quality often leaves much to be desired—generating numerous form submissions that lack genuine intent and rarely converting into scheduled meetings.…
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What is your understanding of artificial intelligence (AI)?
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, particularly computer systems. These processes include learning (the acquisition of information and rules for using it), reasoning (using rules to reach approximate or definite conclusions), and self-correction. AI systems can be classified into two main categories: narrow AI, which is designed to…
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How to hack your SEO for LLMs: Google Search Console edition
Unlocking Advanced SEO Insights for Large Language Models Using Google Search Console In the evolving landscape of search engine optimization, understanding how AI-powered systems interpret and retrieve information is critical. Recently, an innovative feature within Google Search Console (GSC) has surfaced as a game-changer for SEO professionals aiming to adapt their strategies for large language…
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How much are you relying on AI in your SEO strategy?
Maximizing SEO Success: The Increasing Role of Artificial Intelligence in Digital Strategies In the rapidly evolving landscape of digital marketing, Search Engine Optimization (SEO) remains a cornerstone for online visibility and business growth. Recently, there has been a noticeable shift toward integrating Artificial Intelligence (AI) into SEO strategies, prompting marketers and business owners to reconsider…
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Meta is merging creatives from separate campaigns… anyone know how to fix this?
Understanding and Resolving Merged Creatives in Meta Ads Campaigns: A Comprehensive Guide Introduction Meta Ads Manager is an invaluable tool for marketers looking to promote their events and offerings efficiently across platforms like Facebook and Instagram. However, even experienced advertisers can encounter unexpected issues—such as creatives from separate campaigns merging, leading to confusing ad displays…
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New to Account Management (Google Ads/LSA) — What Best Practices and Tools Should I Know?
Understanding Best Practices and Essential Tools for New Account Managers in Google Local Services Ads Embarking on a new career path can be both exciting and overwhelming, especially when transitioning into a specialized role like account management for Google Local Services Ads (LSA). If you’ve recently been promoted into this area, gaining clarity on industry…
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Pivoting to brand management/digital marketing as a doctor (NEWBIE)
Transitioning from Medicine to Brand Management and Digital Marketing: A Guide for Beginners Embarking on a career change can be both exciting and daunting, especially when transitioning from a traditional profession such as medicine to the dynamic fields of brand management and digital marketing. If you’re a healthcare professional contemplating a shift into these industries,…
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I read that since IOS 14.5 Meta tracks only 25-35% of web actions
Enhancing Retargeting Strategies Amidst iOS 14.5 Tracking Limitations In the evolving landscape of digital advertising, recent updates to Apple’s iOS 14.5 have significantly impacted how platforms like Meta (formerly Facebook) can track user activity. Reports indicate that, due to privacy enhancements, Meta now tracks approximately only 25-35% of web actions from iOS devices. This decrease…
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Going Beyond Demographics: The Impact of Machine Learning on Marketing Segmentation — What Strategies Are You Using?
Beyond Demographics: The Transformative Impact of Machine Learning on Marketing Segmentation In today’s rapidly evolving digital landscape, traditional marketing segmentation methods—primarily based on static demographic data such as age, gender, and geographic location—are increasingly giving way to more sophisticated, data-driven approaches. One of the most promising advancements in this realm is the integration of machine…