Recent Blog
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The forever dilemma: brand marketing is working, but we can’t prove it.
Understanding the Ongoing Challenge of Measuring Brand Marketing Effectiveness In the complex landscape of marketing measurement, organizations often grapple with a persistent dilemma: How can we accurately demonstrate the tangible impact of brand marketing efforts on business results? Despite clear indicators of brand health and consumer engagement, many teams struggle to translate these signals into…
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Did this design stand out in 2001?
To determine if a design was impressive in 2001, it’s essential to consider the context of design trends, technology, and innovation of that era. The early 2000s witnessed significant shifts in various design domains due to rapid advancements in digital technology, particularly in web, graphic, and product design. In web design, for instance, the transition…
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What technologies have you come across in your web development experience?
Over the course of my web development journey, I’ve had the chance to explore and work with a wide array of technologies. At the foundational level, I’ve extensively used HTML, CSS, and JavaScript, which are the core building blocks of web development. CSS is often supplemented with preprocessors like SASS or LESS to facilitate more…
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Is it better to categorize my entire company’s blog content within a dedicated blog or resources directory?
Optimizing Blog Structure: Should You Consolidate Your Content into Dedicated Folders? When managing a company’s digital presence, the organization of website content plays a crucial role in both user experience and search engine optimization (SEO). A common question among web developers and content strategists is whether to structure blog URLs and resource pages within dedicated…
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Help Needed – Can’t see linked IG account for Ad ‘identity’ setting
Resolving Instagram Account Visibility Issues in Facebook Ads Manager for Effective Campaign Management Launching a successful advertising campaign often hinges on precise account configurations, especially when integrating multiple social media profiles. A common challenge faced by digital marketers is ensuring the correct associated Instagram account appears within Facebook’s Ads Manager, specifically under the ‘Identity’ setting…
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Already have food photos? How I turn old shots into a month of pro social posts (from a former restaurant owner & social media manager)
Transforming Food Photography into a Wealth of Professional Social Media Content: A Strategic Approach for Food Business Owners In the competitive landscape of food service and hospitality, maintaining a vibrant and engaging social media presence is essential. However, consistently creating fresh, high-quality content can be resource-intensive. Drawing on my experience as a former restaurant owner…
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Launching a new business, should I start from scratch or use an old TikTok account?
Considering Your Social Media Assets When Launching a New Business: To Reuse or Not to Reuse a Surplus TikTok Account? Embarking on a new business venture often involves strategic decisions surrounding branding and audience engagement. One common dilemma faced by entrepreneurs is whether to leverage existing social media accounts or to start anew. Specifically, for…
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Exclusive Offer: 1 Year of Perplexity AI PRO at 90% Off – Grab This Limited-Time Deal!
Unlock Unbeatable Savings on Perplexity AI PRO: Secure a 12-Month Subscription at 90% Discount Are you seeking a powerful AI assistant to elevate your productivity and insights? Now is the perfect opportunity to access Perplexity AI PRO’s premium features at an unprecedented price. For a limited time, you can authorize a one-year subscription at an…
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Is this brilliant marketing strategy or a terrible mistake?
Is This Innovation or a Mistake? Analyzing a Unique Marketing Tactic In the ever-evolving world of marketing, distinguishing between groundbreaking ideas and controversial strategies can be challenging. With over six years of experience in the industry, including three years at Leo Burnett working on client accounts, I’ve developed a keen eye for creative campaigns that…