Recent Blog
-
Advice needed: Alternative KPI for a “no tracking” setup
Implementing Effective KPIs in a Privacy-First, No-Tracking Digital Strategy As the digital landscape continues to evolve towards enhanced privacy and user data protection, marketers and startups alike face new challenges in measuring campaign performance without relying on traditional tracking methods. For independent marketing professionals and founders working within strict privacy frameworks, establishing meaningful KPIs requires…
-
Why do some ads go viral while others just fall flat?
Understanding the Secrets Behind Viral Advertising: Why Some Campaigns Excel While Others Fall Short In today’s digital age, brands have unprecedented access to vast amounts of data. From consumer preferences and purchase habits to detailed insights about audience demographics and behaviors, marketing teams are equipped more than ever to craft targeted campaigns. Despite this wealth…
-
is there a correct way for picking a product to sell that can make more profit?
Choosing the Right Product to Maximize Profitability in E-Commerce: A Strategic Approach Embarking on an e-commerce venture can be an exciting and lucrative endeavor. However, selecting the right product to sell is fundamental to ensuring sustained success and profitability. With numerous factors to consider, entrepreneurs often grapple with questions about which products to pursue, how…
-
99% of my meta/tiktok ads are bots, what can i do?
Understanding and Combating Fake Traffic in Meta and TikTok Advertising Campaigns In the world of digital advertising, especially on platforms like Meta (Facebook) and TikTok, achieving a positive return on investment can be challenging—more so when encountering predominantly non-human traffic. Recently, I embarked on a one-month journey with various ad campaigns targeting the United States,…
-
Looking at Monica and JoggAI. Monica seems like an all-in-one assistant, but is JoggAI better for dedicated podcast production?
Evaluating the Optimal AI Tools for Podcast Production: Monica vs. JoggAI In the rapidly evolving landscape of digital content creation, AI-powered tools are transforming the way creators produce, edit, and distribute their podcasts. Content creators often face the challenge of choosing between versatile, all-in-one solutions and specialized platforms tailored for specific tasks. Recently, attention has…
-
Searching a digital marketing and analytics learning partner, can dm if you’re interested about new trends,tools and techniques.
Seeking a Collaborative Partner in Digital Marketing and Analytics Education Are you passionate about digital marketing and analytics? Are you eager to stay ahead of industry trends, explore innovative tools, and refine your techniques? If so, I am looking to connect with motivated individuals who wish to deepen their understanding of these dynamic fields through…
-
Understanding the Meaning Behind Artificial Intelligence (AI)
Artificial Intelligence (AI) refers to the field of computer science that focuses on the creation of systems and software capable of performing tasks that usually require human intelligence. These tasks include reasoning, learning, problem-solving, understanding natural language, recognizing patterns, and making decisions. AI can be categorized into two main types: narrow AI and general AI.…
-
Best AI tools or courses to stay ahead in digital marketing
Harnessing Artificial Intelligence for Digital Marketing: Essential Tools and Courses to Stay Ahead In the rapidly evolving landscape of digital marketing, artificial intelligence (AI) is becoming an indispensable asset. From content creation and customer relationship management (CRM) to search engine optimization (SEO), social media, analytics, and automation, AI-driven solutions are transforming how marketers operate and…
-
Seeing success doing the opposite of everyone else
The Power of Doing the Opposite: How Embracing Personalization and Organic Growth Drives E-Commerce Success In the fast-evolving world of e-commerce, industry trends often emphasize automation, AI solutions, and paid advertising as the primary avenues for growth. Over my decade of experience in marketing for e-commerce brands, I’ve observed a compelling counter-narrative: that genuine, personal…