Recent Blog
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Is my tracking setup actually broken or just possessed at this point?
Is Your Tracking Setup Unreliable or Just Causing Chaos? Effective website tracking is essential for understanding user behavior and optimizing digital marketing strategies. However, many marketers and website owners encounter persistent challenges where their tracking implementations seem to be perpetually unreliable, leading to frustration and confusion. The Cyclical Troubles of Tracking Implementation It’s not uncommon
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What’s the best framework for creating marketing that people actually remember?
Understanding the Optimal Framework for Memorable Marketing ContentIn the rapidly evolving landscape of digital marketing, creating content that genuinely resonates and remains memorable is a challenge many professionals face. Recently, I immersed myself in a podcast on neuromarketing—an insightful exploration into how our brains process marketing stimuli. Although I can’t recall the exact episode, I
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Is Google prioritizing accessibility in its search rankings?
In recent years, Google has displayed a strong commitment to enhancing web accessibility, which has increasingly influenced its search rankings. The company’s goal is to make information universally accessible, aligning with the legal and ethical standards that drive web accessibility. This commitment is reflected through various updates and guidelines that place a greater emphasis on
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Is it unusual to request payment in cryptocurrency from a U.S. client?
It’s not unusual to request payment in cryptocurrency from a U.S. client, but whether or not it’s considered “weird” can depend on several factors. Industry and Client Familiarity: In some sectors, particularly tech, crypto, and digital services, using cryptocurrency is more mainstream and may not seem unusual. However, in more traditional industries, it might be
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Who we need to write for? Search engines, humans, or LLMs?
Navigating Content Strategy in the Age of Search Engines and Large Language ModelsIn the evolving landscape of digital content, one question consistently emerges: Who should content creators prioritize when crafting their material—the search engines, human audiences, or the emerging large language models (LLMs)? Decades ago, the focus was predominantly on optimizing content to rank highly
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Discussion: what really kills a new landing page’s conversion rate?
Understanding the Factors That Impact New Landing Page Conversion RatesLaunching a new landing page is a critical step in any digital marketing strategy. However, many marketers face the challenge of ensuring that their page effectively converts visitors into leads or customers right from the start. A common debate among industry professionals involves identifying the primary
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PSA: If your job was replaced by AI, you’re not a [good] marketer
Understanding the Impact of AI on Marketing Roles: A Perspective for ProfessionalsIn recent discourse, concerns have emerged regarding the influence of Artificial Intelligence (AI) on marketing careers, with some suggesting that AI might replace marketers altogether. It’s essential to approach this narrative with a balanced perspective. AI has undoubtedly transformed the marketing landscape, acting as
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How effective is Image SEO for an aged care website?
The Role and Impact of Image SEO in Enhancing Aged Care Website PerformanceIn the competitive landscape of healthcare and aged care online marketing, website optimization encompasses a variety of strategies—from compelling content creation to local SEO tactics. Among these, image Search Engine Optimization (Image SEO) often prompts questions regarding its actual effectiveness, especially for specialized
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Anyone here run Reddit ads before? Need honest advice
Exploring Reddit Advertising for Residential Real Estate: Insights from Experienced MarketersIn the ever-evolving landscape of digital marketing, selecting the right platform to reach potential clients is crucial—especially for niche markets like residential real estate. While giants like Facebook, Instagram, and Google remain popular choices, some professionals are now turning their attention to Reddit as a