Recent Blog
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I currently work in Customer Service. How do I get into Marketing? Feeling lost.
Navigating a Career Transition: From Customer Service to Marketing Are you currently working in customer service and considering a shift into the marketing industry? Many professionals face similar crossroads and wonder about the best way to pivot into a new field. While customer service skills are highly valuable and transferable, transitioning into marketing requires strategic…
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What is a marketing strategy that actually works for AEO to show up on ChatGPT/AI Overview etc?
Optimizing for AI Overviews and ChatGPT-Style Responses: Effective Strategies for AEO In today’s rapidly evolving digital landscape, search behavior is shifting. An increasing number of users are bypassing traditional search engine results pages (SERPs) and directly engaging with AI-powered answers, such as ChatGPT or Google’s AI Overview snippets. While Search Engine Optimization (SEO) has long…
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Utilize secondary Google Ads conversions to optimize the algorithm
Maximizing Google Ads Performance: Leveraging Secondary Conversions for Better Optimization In the dynamic world of digital marketing, achieving optimal campaign performance requires nuanced strategies. One common challenge faced by marketers is ensuring that Google Ads campaigns learn and optimize effectively, especially when relying heavily on a single conversion action—most often, the purchase. Relying solely on…
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Digital Marketing attribution – discrepancy between GA4 and Meta/Google analytics
Understanding Discrepancies Between GA4 and Meta/Google Analytics in Digital Marketing Attribution In the world of digital marketing, accurately measuring return on ad spend (ROAS) is critical, especially when your business faces scrutiny over each dollar spent. For medium-sized retailers with premium products, such as a handbag retailer generating approximately $50 million annually, understanding the true…
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3 Quick Wins to Boost Early-Stage Marketing (Free Feedback Thread)
Three Fast-Track Strategies to Accelerate Early-Stage Startup Marketing In the competitive landscape of startup growth, establishing a strong marketing foundation early on is crucial. Whether you’re just beginning to run paid campaigns or refining your organic outreach, implementing quick, impactful strategies can significantly enhance your results. As a marketing consultant specializing in both paid and…
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A Fresh Perspective on Apple’s Unique Selling Points and Market Positioning
Analyzing Apple’s Value Proposition and Market Positioning: A Thoughtful Perspective In recent coverage of Apple’s latest product launch—the unveiling of the new iPhone lineup—I found myself contemplating the core of Apple’s messaging strategy. The keynote was undeniably impressive, featuring comprehensive details about performance enhancements, display technologies, cooling systems, and battery capabilities. However, it prompted an…
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Managing Clients Who Request a “Simple Website” but Later Seek Advanced Features
Managing Client Expectations: Navigating Scope Creep in Web Development Projects In the web development industry, it’s common to encounter clients who initially request a “simple website” — typically a five-page site with a straightforward design — but later express interest in more complex functionalities. This scenario often leads to scope creep, where the project’s requirements…
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Webinar Alert – Google’s AI Overviews: Implications for Your Business
Upcoming Webinar: Navigating Google’s AI Overviews and Their Impact on Your Business In the rapidly evolving landscape of digital marketing, understanding how artificial intelligence (AI) is transforming search engine results is crucial for maintaining and enhancing your brand’s online visibility. On Thursday, August 14th, we invite you to join an insightful live webinar titled “Google’s…
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Increased conversions to 18%, generating $2,800/month from 80 users
Optimizing User Engagement: How Personalization Boosted Conversion Rates to 18% and Increased Monthly Revenue In the competitive landscape of digital marketing, simply driving traffic to your landing pages is not enough — understanding and influencing user behavior after the click is essential for maximizing conversions and revenue. Recent efforts to enhance our user onboarding process…