Recent Blog
-
Are agencies really bringing us back to the office?
Are Agencies Returning to the Office? An Insight into Post-Pandemic Remote Work Trends The shift to remote work during the COVID-19 pandemic significantly transformed workplace practices across various industries. As organizations transition back to a semblance of pre-pandemic operations, a pressing question arises: Are agencies indeed reinstating traditional office routines, or is flexible remote work…
-
How switching to performance-based influencer marketing (e.g. $10/1,000 views) helped us cut costs and increase ROI
Optimizing Influencer Marketing Through Performance-Based Compensation: A Cost-Effective Strategy to Boost ROI In the dynamic landscape of Digital Marketing, influencer and user-generated content (UGC) campaigns have become essential tools for brand visibility and engagement. However, many organizations face a common challenge: how to maximize returns while controlling costs. Traditional fixed-fee arrangements often lead to inefficiencies,…
-
Tried Otterly.ai for GEO… thoroughly disappointed. Any suggestions??
Enhancing Your Brand Visibility in AI Platforms: A Critical Review of Otterly.AI and Alternatives In today’s digital landscape, monitoring your brand’s presence across AI-powered platforms is crucial for maintaining a competitive edge. Many marketers and content creators turn to specialized tools to track rankings, content performance, and emerging trends. Recently, I explored Otterly.AI as a…
-
Do you have any advice for growing a B2B company on social media with absolutely no budget?
Effective Strategies for Growing a B2B Company on Social Media with Limited or No Budget In today’s competitive marketplace, expanding your B2B company’s presence on social media can significantly boost brand awareness and generate valuable leads. However, for small organizations operating with minimal or no marketing budget, the challenge can seem daunting. If you’re part…
-
How would you define artificial intelligence (AI)?
Artificial Intelligence (AI) refers to the development of computer systems that can perform tasks typically requiring human intelligence. These tasks include functions such as understanding natural language, recognizing patterns, reasoning, learning from experience, and making decisions. AI encompasses a wide range of technologies and methodologies, including Machine Learning, neural networks, Deep Learning, natural language processing,…
-
Building products is easier than ever, but I’m noticing marketing feels like the real challenge.
The Evolving Landscape of Product Development and the Growing Challenge of Marketing Over the past decade, I’ve had the privilege of working extensively within India’s vibrant startup ecosystem, gaining insights into the intricate dance of product development and go-to-market strategies. While building innovative products has become more accessible than ever, I’ve observed a compelling shift:…
-
From Plain Blouses to a Full Ethnic Collection—Seeking Marketing Mentorship & Free Resources!
Unlocking Growth: How a Small Indian Ethnic Wear Business is Scaling with Mentorship and Resources In the dynamic world of online entrepreneurship, small businesses often start with humble beginnings but possess immense potential for growth and impact. One such inspiring journey comes from a passionate entrepreneur based in India, who, along with their partner, is…
-
I was writing emails all wrong (and why my open rates sucked)
Revamping Email Campaigns: How I Boosted Open and Click Rates with Simple Strategy Shifts Crafting effective email communications is both an art and a science. Many marketers, including myself, have fallen into common pitfalls that hinder engagement and dilute the impact of our messages. In this post, I’ll share my journey from underperforming email campaigns…
-
How long it will take to Build and Earn From A News Website As A Solo Blogger?
Creating a Successful News Website as a Solo Blogger: A Strategic Guide for 2025 and Beyond Starting a news website as a solo blogger can be a rewarding yet challenging endeavor. With the digital landscape constantly evolving, particularly in 2025 and beyond, understanding the key steps, strategies, and timelines is essential for building a sustainable…