Recent Blog
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How important is it to have the biggest? (stand on a trade fair)
The Significance of Stand Size at Trade Fairs: Is Bigger Always Better? In the realm of Business-to-Business (B2B) communications, face-to-face engagement remains a cornerstone of successful marketing strategies. Trade fairs, exhibitions, and industry events provide invaluable opportunities for companies to showcase their offerings, network with potential clients, and strengthen brand presence. A common debate among…
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First time trying to sell a €7M Italian Villa, am I missing something obvious?
Optimizing Digital Marketing Strategies for High-End Italian Real Estate Sales: A Beginner’s Perspective In the realm of luxury real estate, effectively reaching the right audience is crucial for a successful sale, especially when dealing with multimillion-euro properties. Recently, I found myself stepping into an unfamiliar role—promoting a €7 million villa in Italy—despite not having a…
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Personal marketing question: I’m shortlisted for an important award. Winners are announced next week. Should I wait to tell my clients/supporters/audience?
Navigating Personal Milestones: When to Share Your Achievement with Your Audience In the dynamic world of professional and creative pursuits, timing your announcements can significantly impact your relationships and personal brand perception. Recently, I found myself at a crossroads regarding communication strategy after being shortlisted for a prestigious literary award. This experience prompted me to…
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What is the most suitable platform for creating an e-commerce website, and what alternatives could be considered?
When choosing a platform to build an e-commerce website, it is essential to consider factors like ease of use, scalability, customizability, available features, and cost. Some of the most popular and suitable platforms for creating an e-commerce website include: Shopify: Shopify is a comprehensive e-commerce platform that allows users to create an online store with…
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Is anyone utilizing AWS Cloudscape as their UI component library?
AWS Cloudscape is increasingly popular as a UI component library designed specifically for creating intuitive, robust user interfaces in cloud-based applications. It includes a comprehensive set of components designed to streamline the design and development processes. These components are built to be versatile and easily customizable, which allows developers to focus on functionality rather than…
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The book that changed how I see marketing is The 22 Immutable Laws of Marketing
How “The 22 Immutable Laws of Marketing” Transformed My Perspective on Branding and Positioning When I first delved into the world of marketing, I believed that success hinged primarily on persuasion — convincing consumers that a product was exceptional. However, a pivotal realization shifted my approach: marketing is less about the product itself and more…
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I want to get rid of Social Ads – Is that a good idea?
Evaluating the Value of Social Advertising for Medical Equipment Companies: Is It Time to Shift Your Focus? In the rapidly evolving landscape of digital marketing, many businesses are reassessing their advertising strategies to ensure they are investing their resources effectively. If you’re considering whether to eliminate or reduce social media advertising efforts, particularly on platforms…
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What’s your favorite free tool for quick SEO audits in 2025?
Top Free Tools for Quick SEO Audits in 2025: Enhancing Your Website’s Performance Effortlessly In the rapidly evolving landscape of digital marketing, maintaining a robust SEO strategy is essential for staying competitive. As we progress through 2025, SEO professionals and website owners alike are constantly on the lookout for efficient, reliable tools to perform swift…
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Got baited by a “free offer” today…turns out “free” came with an crazy onboarding fee.
The Hidden Costs Behind “Free” Offers: A Lesson in Transparency and Trust in Marketing In the world of digital marketing, the promise of a “free” offer can be incredibly enticing. However, as many savvy consumers have discovered, these offers sometimes come with unforeseen costs that can erode trust and damage brand reputation. Recently, I encountered…