Enhancing Web Analytics with Privacy-Focused Insights: Introducing Corelytics
In today’s digital landscape, understanding user behavior is crucial for optimizing website performance and engagement. However, many traditional analytics tools compromise user privacy by employing invasive tracking techniques. Recognizing this challenge, we are proud to introduce Corelytics — a web analytics platform designed with privacy at its core, providing meaningful insights without infringing on user confidentiality.
A New Approach to User Data Collection
Corelytics is built to respect user privacy by collecting only sanitized and anonymized data. Sensitive information such as IP addresses, keystrokes, and input fields are never recorded in raw form. Instead, data is carefully processed to ensure that personal details remain private, aligning with best practices and privacy regulations.
Key Features and Capabilities
- User Flow Visualization: Clear click and page flow diagrams highlight user navigation paths, pinpointing bounce rates and drop-off points for targeted improvements.
- Conversion Analytics: Identify which user flows lead to conversions and which ones result in exits, enabling more effective funnel optimization.
- Real-Time Data Tracking: Access live analytics through an intuitive dashboard or leverage the API for integration into your existing tools and workflows.
- Session Insights: Gain valuable session data without storing or exposing sensitive user information.
- Demographic Insights: Understand your visitor base through aggregated metrics such as geographic location, device types, browsers, and operating systems.
Design Philosophy
Corelytics aims to balance powerful, developer-friendly features with ease of use for non-technical teams. The platform is designed to be accessible yet robust, encouraging widespread adoption across diverse organizational sizes and technical skill levels. Currently, the system is self-hosted—using Corelytics to monitor itself and other projects—to ensure continuous improvement based on real-world usage.
Technical Architecture
Building a privacy-conscious analytics tool requires a solid technological foundation. Corelytics is developed with:
- FastAPI for a high-performance backend
- React and Tailwind CSS for a responsive, user-friendly interface
- Custom-built UI components, with only the map and flow visualization features utilizing third-party libraries
- MongoDB as the database to handle scalable data storage
- Deployed via Kubernetes to ensure reliable and flexible infrastructure management
Looking Ahead
The platform is still in its early stages, with a pending public launch. We are eager to gather feedback from potential users, developers, and privacy advocates to refine features, enhance user experience, and
