Seeking Advice for My Private Physical Therapy Clinic
Hi everyone,
I’ve been running my private out-of-network physical therapy clinic for just over two years now, and things are going well. As I plan for future growth, I would love your insights.
About six months ago, I engaged a digital marketing agency for a relatively basic package, which includes one blog post per month, local SEO, technical onsite SEO, and backlink purchases for around $1,500 a month. Although I know this isn’t a huge investment, I expected some improvement in my online presence. Unfortunately, I’ve yet to gain a single client outside of those I attract through word-of-mouth referrals, which is my usual source of business.
I’m now contemplating whether to step back from SEO efforts and focus more on in-person and service-related marketing. I currently use Wix for my website, and I’ve heard that it may not be the best platform for SEO performance. The marketing agency has also suggested migrating everything to their CMS, which would cost me an additional $400 per month for hosting. That sounds quite steep to me, and I’m curious to know what you all think.
I appreciate any feedback or advice you can provide. Thank you!
2 responses to “Private physical therapy clinic seeks advice”
It sounds like you’re at a pivotal point in your clinic’s growth journey, and it’s great that you’re seeking feedback. Here are some thoughts to consider:
Evaluate Current SEO Efforts: Since you haven’t seen results yet, take a closer look at what specific SEO actions the marketing agency is implementing. Are they targeting the right keywords for your services? Are they optimizing local SEO effectively? You might want to ask for a detailed report to better understand the impact of their work.
Wix Limitations: It’s true that Wix can have limitations compared to other platforms like WordPress when it comes to SEO flexibility. If you’re considering a move to a more robust CMS, weigh the potential benefits against the costs. You might achieve better long-term results with a platform that offers greater control over SEO aspects.
Consider Diversifying Marketing Strategies: While digital marketing is important, don’t underestimate face-to-face marketing and community outreach. Networking with local healthcare providers, attending community events, or offering free workshops can help spread the word about your services.
Assess Your Target Market: Are you reaching the right audience with your digital marketing efforts? Make sure your messaging resonates with potential clients who are looking for your specific services.
Consulting Others: Before making any decisions on the agency or the CMS switch, consider reaching out to other clinic owners or professionals in your network who have successfully navigated similar growth phases.
Trial Period: If you decide to switch platforms or marketing strategies, consider implementing them on a trial basis. This allows you to gauge their effectiveness before committing long-term.
Ultimately, balance your digital strategies with in-person efforts, and make decisions based on data and feedback. Good luck!
Hi there!
It’s great to hear that your clinic is thriving and that you’re considering your next steps for growth. Your experience reflects a common challenge many small business owners face when it comes to digital marketing.
Before making a decision on whether to pivot away from SEO, consider evaluating the specific strategies your current agency employs. SEO can take time to yield results, especially in a competitive market. Have they provided detailed analytics or insights on the traffic your website has been receiving? It might be beneficial to request a report to understand how your site’s performance compares over time.
Regarding your website platform, it’s true that Wix can have limitations when it comes to SEO capabilities. If migration to a new CMS seems steep, you might explore improving your current site’s SEO with other tactics, such as optimizing your content with relevant keywords and improving site speed.
Additionally, don’t overlook the potential of content marketing. Since you’re already producing blog posts, consider focusing on topics that resonate with your target audience. Providing valuable, informative content can help position you as an expert in your field, possibly attracting clients who find you through organic searches.
A balanced approach that combines both online and in-person marketing might yield the best results. Engage with your local community through workshops or seminars, and leverage social media to showcase client success stories and tips.
Ultimately, investing in a strategy that resonates with your brand and clients is key. Good luck, and I hope you find the path that best suits your goals!