Maximizing Traffic and Engagement: A Blog Content Strategy for Video Production Companies
As a video production company based in Boston, I’ve dedicated over a year to crafting 1-2 blog posts each week. This commitment has notably increased traffic to our website, showcasing various topics from “Top Locations for Video Content in Boston” to more gear-focused articles like “Why I Favor the XYZ Camera.” Interestingly, I’ve found that my posts centered around camera gear tend to attract a significant amount of readership, particularly a comparative analysis that ranks on the first page of Google.
However, while the influx of visitors is encouraging, I’ve observed an essential aspect of user behavior: those who arrive to read about camera comparisons often don’t explore further into our services or contact pages. This realization has led me to reflect on the conversion rates of these visits. Although traffic to our site has surged—evidenced by a remarkable 500% increase in form submissions for projects compared to last year—I can’t help but wonder whether the content is effectively guiding visitors to our core offerings.
So, this brings me to a pivotal question: Should I continue producing gear-centric content aimed at engaging a broader audience, or should I shift my focus toward implementing more sophisticated SEO strategies, like schema markup, to enhance our visibility within our target market?
On one hand, the high traffic numbers indicate that these posts are resonating with readers, possibly positioning our site as a resource for valuable industry insights. On the other, I wonder if this strategy could dilute our efforts to convert casual visitors into potential clients. Could Google be recognizing our site’s value due to the wealth of content we provide, even if it’s reaching an audience that isn’t necessarily looking for our services?
As I navigate this dilemma, I’d love to hear insights from fellow writers and entrepreneurs. Is it beneficial to maintain a focus on such content for the sake of traffic, or is it more prudent to pivot towards other SEO tactics to attract the right clientele? Any thoughts or experiences you could share would be invaluable as I refine my blog content strategy for greater impact.
