Schema Markup for Local Service Area Business Without a Physical Address
I’m working on the schema markup for a Roofing Contractor classified as a Local Business. The challenge I’m facing is that they don’t have a physical address, and when I test it with Google’s Rich Results Tool, it returns an error saying “Missing field: address.”
Does anyone have suggestions for how to handle this? I prefer not to use the owner’s home address. Thanks!
One response to “Schema for Local Service Area Business with No Address”
When dealing with a local service area business that doesn’t have a physical address, you can still implement schema markup effectively by using the
areaServedproperty and omitting theaddressproperty altogether. Here’s how you can structure your schema for a Roofing Contractor without a physical address:json{
"@context": "https://schema.org",
"@type": "RoofingContractor",
"name": "Your Roofing Company Name",
"telephone": "+1-234-567-8901",
"email": "[email protected]",
"url": "https://www.yourroofingcompany.com",
"description": "Expert roofing services in your area.",
"serviceType": "Roofing Services",
"areaServed": {
"@type": "Place",
"name": "Service Area Name" // e.g., "Greater Boston Area" or specific cities/regions
},
"hasMap": "https://www.google.com/maps/place/...",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"ratingCount": "150"
}
}
Key Points:
addressproperty since the business does not have a physical location.areaServedto specify the geographical areas where the services are offered. You can define this broadly (e.g., “All of Greater Boston”) or more narrowly (specific neighborhoods or towns).telephone,email,url, andaggregateRatingto enhance your schema.This approach conforms to schema standards and can help improve local SEO without compromising the business’s privacy.