When deciding whether to use a site builder or suggest a custom-built site for a client, several factors need to be considered:
Budget: Site builders often offer cost-effective solutions with fewer initial expenses, making them ideal for clients with limited budgets. They typically come with subscription plans that include hosting, updates, and support. Custom websites, on the other hand, require a larger upfront investment as they involve professional web development services.
Timeline: Site builders generally allow for quicker deployment since they provide pre-designed templates and drag-and-drop functionalities. If the client needs a site rapidly, a site builder might be the best option. Custom sites take longer to develop due to design, coding, and testing phases.
Complexity and Features: Consider the complexity of the website. Site builders are suitable for simpler sites or those with generic features. If the client needs specific functionalities, intricate design, or unique integrations, a custom site would be more appropriate.
Scalability: For ongoing growth and future scalability, a custom-built site usually offers more flexibility and optimization options. Site builders might have limitations in terms of customization and performance enhancements as the site grows.
Control and Customization: Custom sites allow for complete control over design and functionality, providing a tailored experience aligned with the client’s brand identity. Conversely, site builders might offer limited customization options, which could lead to a less distinctive site design.
Technical Expertise: If the client or their team lacks technical skills, a site builder may be easier to manage due to its user-friendly interface and support services. A custom-built site often requires ongoing technical support, which might not be feasible for all clients unless they have dedicated IT support.
Long-term Goals: Consider the client’s long-term objectives. If they plan to expand their online presence significantly or have strong brand differentiation, a custom solution could be more beneficial in the long run.

In conclusion, you should assess the specific needs, budget, timeline, and technical capabilities of the client when making this decision. Both options have their pros and cons, and the choice should align with the client’s business goals and resources.