Should You Include a Phone Number on Your Solo E-Commerce Website? A Personal Perspective

As a sole proprietor specializing in restoring and selling watch straps online, I recently undertook a complete redesign of my website to enhance user experience and credibility. During this process, a question arose: Is adding a phone number to my e-commerce site beneficial, or could it potentially disrupt my workflow?

For small business owners operating solo, the decision to display contact information is nuanced. While providing a phone number can increase customer trust and facilitate quick communication, it also raises concerns about disturbances during work hours. Constant phone calls may interrupt focus, reduce productivity, and create additional pressure on your limited resources.

In my case, I’ve opted to list only my email address on the site. This approach allows customers to reach out conveniently without the immediate pressures of live calls. Email communication offers flexibility—messages can be responded to at a suitable time, ensuring that business operations continue smoothly.

Ultimately, whether to include a contact number depends on your specific business model and personal preferences. If real-time communication is vital for your sales process or customer service, providing a phone number may be advantageous. However, for solopreneurs prioritizing focused work and asynchronous communication, an email contact might be the most practical solution.

In summary, carefully weigh the benefits of building trust through direct contact against the potential for workflow interruptions. Tailor your contact options to serve your business’s unique needs and your personal working style.