Should You Include a Phone Number on Your E-commerce Site as a Solo entrepreneur?

As a one-person operation specializing in restoring and selling watch straps online, you’re likely contemplating the best ways to enhance customer communication and trust. Recently, you revamped your website and are now considering whether adding a phone number would be beneficial.

In the world of e-commerce, establishing multiple channels for customer contact can boost credibility and facilitate more immediate inquiries. However, for solopreneurs managing their business single-handedly, there are important considerations. Including a phone number can make your business appear more approachable and trustworthy, potentially increasing conversions. On the other hand, it might also lead to unexpected calls during your working hours, which can disrupt your workflow.

If you prefer to keep your business operations flexible and avoid disruptions, listing a professional email address might be the best approach. It allows customers to reach out conveniently without imposing on your personal time. Ultimately, it depends on your comfort level and how you wish to balance accessibility with efficiency.

In conclusion, consider your workflow, availability, and the expectations of your customer base when deciding whether to include a phone number. Both options can work well—they just need to align with how you want to manage your business communications.