Title: Resolving Variant Image Mismatch in Klaviyo Email Campaigns for Shopify Stores Using /cart/add.js

If you’re a Shopify store owner utilizing Klaviyo for email marketing, you might have encountered a common issue: your “Add to Cart” emails often display the default product image rather than the specific variant image that the customer selected. This mismatch can impact the customer experience and reduce trust in your branding, especially when customers click through from an email and expect to see the product variant they chose.

Understanding the Challenge

Klaviyo’s product tiles and cart abandonment emails typically pull product images based on static data, which may not dynamically reflect the specific size, color, or style variants customers add to their carts. As a result, even if a customer customizes their selection on your Shopify store, the email might still show the default product image, leading to confusion or disappointment.

A Simple, Effective Solution

After some troubleshooting, I discovered a straightforward method to ensure that Klaviyo emails display the correct variant images by leveraging Shopify’s /cart/add.js API endpoint along with Klaviyo’s SDK. This approach enables you to pass detailed variant information, including the image URL, during cart updates, so Klaviyo can access and display the precise variant image in your emails.

Implementation Overview

Here’s a quick overview of the process:

1. Intercept the “Add to Cart” action on your Shopify store.
2. Use Shopify’s /cart/add.js endpoint to add products to the cart programmatically, passing the variant-specific details.
3. Ensure the variant’s image URL is stored and accessible within the cart data.
4. Configure Klaviyo to dynamically fetch and display the correct product image based on the cart data.

For a detailed walkthrough, including the necessary code snippets, I’ve recorded a brief 3-minute video demonstrating the implementation. You can watch the video here: https://www.youtube.com/watch?v=YGMCEHPPIrY

Final Thoughts

This approach provides a clean and reliable way to synchronize product images in your Klaviyo emails with the variants your customers select, enhancing the personalization and professionalism of your marketing campaigns.

If you’ve encountered similar issues or have alternative solutions, I’d love to hear your insights. Sharing best practices helps all of us improve our eCommerce strategies.

Feel free to leave comments or ask questions below!