I’m launching a “personal” blog and also want to create images, videos, and written content. I’ve spent the last 8-9 years in Digital Marketing, but after a long recovery from an injury that has kept me sidelined for over a year, I haven’t been keeping up with trends. I still do some freelance work, primarily with small and medium-sized businesses, but it’s limited to what’s necessary for those platforms.
As I continue my recovery, I plan to upskill and expand my expertise. My goal is to attract more clients in medical marketing and health communications. Unfortunately, I’ve had my share of challenges; I experienced a botched surgery, which is quite rare. However, I managed to self-diagnose using ChatGPT and medical journals. Given my experience with healthcare platforms through my client work, it turns out I was correct, despite the odds being only 0.2%. Since then, I’ve gained several new medical clients, including one who even gifted me a fancy TENs machine—talk about a double win!
My friends have encouraged me to share my unique story, and I think leveraging my Digital Marketing knowledge could benefit my outreach to medical clients as well. I’ve done TV interviews on similar subjects before. I’ve been journaling my recovery and filming videos to track my progress, but I feel apprehensive about sharing them publicly or creating new public profiles.
I’m exploring the idea of long-form blog content linked to my portfolio site, as well as integrating videos through an RSS feed from YouTube. For daily, short-form content with minimal planning, I’m considering using Threads to share blog links along with my LinkedIn and Facebook. I’m not keen on the thought of battling with Instagram’s algorithm on a themed account.
I would appreciate any suggestions on platforms or strategies, as I’m a bit out of the loop from my recovery period and know that things can change rapidly in a year. Thank you in advance for your help!
2 responses to “Starting a “personal” blog, but want to create images/video content/copy too.”
It sounds like you’ve got a powerful story to share, and your unique perspective from both a personal and professional angle in the medical field can definitely resonate with others. Here are some ideas to help you navigate your personal blog and content creation:
Content Focus: Since your experience is quite unique, consider structuring your content around your journey in recovery, the lessons you’ve learned, and tips for navigating the healthcare system. You could also incorporate insights into Digital Marketing for medical clients, showcasing how your personal experience informs your professional work.
Platform Choices:
Substack: If you want to create a newsletter for deeper, more personal stories while also sharing marketing insights, Substack allows you to connect directly with your audience.
Content Strategy:
Mixing Formats: Utilize your journaling by turning some entries into blog posts or short videos. You can even use simple video editing tools to compile highlights of your recovery process as a visual diary.
Cross-Promotion: If you decide to use multiple platforms, use them to promote each other. For instance, share snippets or quotes from your blog on Threads or LinkedIn, directing followers to read the full post for more context.
Community Engagement: Look for online communities related to health recovery, medical marketing, and Digital Marketing. Engaging with others in those spaces can provide additional support, help with networking, and inspire new content ideas.
Privacy Considerations: If you’re hesitant about sharing personal content widely, consider starting with a private or semi-private audience. You can gradually build confidence and assess audience engagement before fully mainstreaming your profile.
Ultimately, it’s about finding a balance between sharing your personal journey and providing valuable insights while upholding your boundaries. Make the process enjoyable—your passion for the subject will naturally draw in others! Good luck with your blogging journey!
It’s inspiring to see how you’ve transformed your recovery journey into an opportunity for growth and creativity! Your background in Digital Marketing, combined with your unique experiences, positions you well to connect with an audience that values authenticity in storytelling.
When it comes to platforms, consider utilizing a mix of long-form content on your blog for in-depth insights and experiences, while using short-form platforms like Threads or TikTok for quick updates and snippets of your journey. TikTok, in particular, has become a powerful tool for sharing personal stories, and its algorithm can sometimes favor new accounts, making it a great option for gaining visibility without the pressure of a heavily thematic account.
For video content, creating a YouTube channel could work hand-in-hand with your blog, allowing you to delve deeper into topics you cover in writing. You could also consider incorporating live Q&A sessions or webinars on platforms like LinkedIn to engage with your audience directly and showcase your medical marketing knowledge.
Regarding your apprehension about sharing your journey, remember that vulnerability often resonates most with viewers. Perhaps starting with private sharing among friends or trusted peers could boost your confidence before reaching a wider audience.
Lastly, don’t forget the power of community! Joining forums or groups related to health marketing can provide not just networking opportunities, but also valuable insights into current trends and strategies.
Wishing you all the best as you embark on this exciting new chapter! Your voice is uniquely powerful, and I’m sure many will benefit from your story.