Experiencing a Mysterious Decline in Google Traffic: Seeking Insights

Recently, one of our niche websites faced an unexpected and concerning decline in performance. As of April 3rd, we observed a complete drop to zero impressions and clicks on Google, and we are at a loss for understanding why this occurred.

Upon reviewing our Google Search Console, we confirmed that there are no manual actions or security issues affecting our site. We consistently publish fresh content and have maintained strong user engagement, evidenced by lengthy average session durations.

Our website, which we launched 12 months ago, has steadily attracted traffic, achieving between 250 and 500 daily impressions and anywhere from 4 to 12 clicks. Interestingly, traffic from Bing continues unaffected, and we haven’t implemented any significant changes that could logically explain such a severe drop in visibility on Google.

Despite scouring multiple threads on Reddit and various SEO forums, we have yet to find a case that resonates with our specific situation. We are actively working to improve our website’s performance by optimizing content, enhancing load speeds, and refining our backlink strategy.

If anyone in the community has experienced a similar issue or has insights into potential causes or solutions, I would greatly appreciate your thoughts. I’m more than willing to provide additional details for a more in-depth discussion. Thank you in advance for any advice you can offer! 🙏