Unlocking Business Growth Through Innovative Digital Marketing: A Case Study from Bangalore’s Brewing Scene

In today’s competitive market, innovative Digital Marketing strategies can transform a small business into an industry trendsetter. Reflecting on a success story from approximately seven years ago, I want to share how a creative approach to customer engagement and strategic partnerships helped a Bangalore-based brewery, Shakesbierre Brewpub and Kitchen, establish a lasting presence — and inspire widespread adoption across the industry.

Background and Context

With a background in computer science and a passion for leveraging digital solutions to solve business challenges, I was tasked with driving growth for Shakesbierre. At the time, the brewery was a burgeoning establishment looking to differentiate itself in Bangalore’s vibrant craft beer scene.

While I executed multiple initiatives—ranging from forming official vehicle rental partnerships with Manchester United to other innovative tactics—one particular strategy stands out as a game-changer.

The Power of Creative Partnerships: A Growth Hack

The most memorable and impactful growth hack involved collaborating with a then-new startup called DriveU, which has since become a well-known player in Bangalore’s mobility ecosystem.

Understanding the Opportunity

DriveU operated a driver-booking service, allowing users to book a driver for various needs—from daily commutes to social outings. I had personally used their service for the common scenario of drinking and driving—a relatable problem for many and an area with clear business potential.

Approach and Proposal

I approached the DriveU founders directly, presenting a mutually beneficial opportunity. I proposed that every weekend, DriveU could send push notifications to their active user base, offering a special promotion: free ride coverage for customers visiting Shakesbierre. Specifically, users would have their booking charges waived—roughly 500 INR (about $8 at the time)—if they visited the brewery.

Business Justification

This promotion made sense on multiple levels:

• Customer Convenience: Safe transportation encouraged responsible drinking and improved customer experience.
• Business Impact: On average, three patrons visited the brewery per vehicle, with each patron typically spending around 1500 INR (~$24). For these groups, the brewery’s revenue could reach approximately 4500 INR (~$72).
• Profit Margins: The cost of offering free rides (~$8) was negligible compared to the revenue generated, resulting in gross margins exceeding 60%.

Additional Engagements

To further enhance the campaign, we co-branded valet tickets with DriveU’s branding