Effective and Streamlined Paid Advertising Funnel Driving Hundreds of Calls Monthly
In the world of digital marketing, it’s easy to fall into the trap of overcomplicating paid advertising strategies. However, simplicity often outperforms complexity when it comes to consistent lead generation. Today, I want to share a straightforward paid ads funnel that has been consistently delivering hundreds of calls each month — with minimal setup and no need for elaborate systems.
1. Crafting a Genuine, Impactful Video Advertisement
The foundation of our funnel is a short, authentic video ad. It’s not scripted word-for-word; rather, it conveys a real, relatable message directly to the camera. An example might be:
“Hey, are you trying to grow your business but nothing seems to work? You’ve tried different methods, mentors, strategies — yet you still feel stuck. Book a free call with us, and we’ll walk you through the same process that helped X clients achieve Y results in Z time.”
This approach resonates because it directly addresses the pain points of your target audience, establishing a genuine connection from the outset.
2. A Simple, Purpose-Driven Landing Page
When interested responders click on the ad, they land on a clean, straightforward page. The focus here isn’t heavy sales language; it’s about clarity and ease of action. Visitors are prompted to provide basic information and proceed to schedule a call.
Before they can book, they complete a brief form. This step allows us to gather essential details, ensuring only qualified prospects proceed. If we determine someone isn’t a good fit, we simply do not follow up; if they are, they access our calendar and book a slot.
3. Pre-Call Engagement with a Clear Expectations Video
Once a call is booked, prospects are redirected to a dedicated page featuring a preparatory video. This video emphasizes:
- The purpose of the upcoming call
- An overview of our process
- What the client can expect from working with us
- Characteristics of clients who succeed
It also underscores the importance of watching the video — explaining that skipping it may result in a missed opportunity to align expectations. This step filters out non-serious leads and sets a professional tone.
4. The Discovery Call and Conversion Process
During the scheduled call, our goal is to identify genuine fit and build trust. When the prospect matches our criteria, we confidently move toward closing the deal.
For those who aren’t ready or suitable,
