Optimizing Growth Strategies for Your “Things to Do” Platform: Next Steps and Recommendations

Building a community-driven platform like Zojir.com, a site dedicated to sharing and discovering activities, is an inspiring venture. However, managing slow growth and identifying the most effective marketing tactics can be challenging. If you’re experiencing sluggish user acquisition—about ten daily visitors primarily from blogs—and have already experimented with various channels without significant results, it’s time to evaluate your current approach and explore new strategies.

Current Efforts and Their Outcomes

Here’s a summary of the initiatives you’ve undertaken:

• Content Marketing (Blogging): Generating organic traffic through blog posts, resulting in modest growth.
• Social Media (TikTok): Attempted to leverage TikTok for exposure, but without notable traction.
• Influencer Outreach: Contacted influencers to promote your platform, yet received no responses.
• Paid Advertising (Google Ads): Tried Google Ads but found costs to be prohibitive relative to results.
• Reddit Ads: Used Reddit advertising but attracted low-quality traffic.
• Social Media Presence (Facebook Page): Created a Facebook page that failed to grow significantly.
• Team Building: Searched for a marketing co-founder but haven’t succeeded so far.

Next Steps: Strategies to Accelerate Growth

Given the limited success of previous efforts, consider refining your approach and exploring additional tactics:

1. Deepen Community Engagement

• User-Generated Content: Encourage early users to contribute content, fostering a sense of ownership.
• Community Building: Create forums or groups on platforms like Discord or Facebook to spark discussions around activities.
• Events and Challenges: Organize online or local events to promote participation and sharing.

2. Refine Content Strategy

• Niche Topics: Focus on specific niches or local events that can attract targeted audiences.
• SEO Optimization: Ensure all content is optimized for search engines to improve organic discoverability.
• Partnership Content: Collaborate with local bloggers, event organizers, or activity providers for cross-promotional content.

3. Leverage Alternative Digital Channels

• Email Marketing: Build an email list to engage interested users with updates and curated activity suggestions.
• Influencer Micro-Communities: Instead of broad influencer outreach, target micro-influencers with committed audiences in local or niche circles.
• Reddit Participation: Engage authentically by participating in relevant subreddits before promoting your