When it comes to demonstrating a user interface (UI) on a marketing website, there are several options available, each suited to different goals and audiences:
Interactive Demos: This approach allows users to interact with the actual UI on the website. Technologies like HTML5, CSS3, and JavaScript can be used to develop these demos, providing a hands-on experience without requiring users to install anything. Tools like InVision or Figma can be used to prototype and share interactive demos.
Video Walkthroughs: Creating a video that showcases the UI in action is a popular method. This can include voiceovers, annotations, and highlights to explain key features. Videos can be embedded directly on the website, uploaded to platforms like YouTube or Vimeo, or used in webinars.
GIFs and Animations: Short, looping GIFs or animations can be effective for highlighting specific UI features or interactions. They are visually engaging and easily shared on social media, making them great for attracting attention.
Screen Captures with Annotations: Using static images of the UI with annotations and callouts to explain features can also be effective. This method is suitable for highlighting specific aspects without creating an entire video or interactive demo.
Interactive Tutorials or Guided Tours: Implementing a guided tour that highlights various parts of the UI can be useful for users navigating the site for the first time. Tools like Appcues or WalkMe can be used to create these interactive tours, providing a step-by-step guide through the website’s features.
Live Webinars and Demos: Hosting live sessions where a spokesperson navigates the UI can offer a personalized touch. This also allows potential customers to ask questions in real-time, providing immediate interaction and feedback.
HTML/CSS Libraries: Leverage libraries like Bootstrap or React to build live examples that demonstrate the UI’s functionality within the site. This approach allows for a more hands-on preview as visitors can interact directly with the elements.

Choosing the right option often depends on the complexity of the UI, the target audience, and the resources available for production. For best results, combining multiple methods can cater to diverse preferences and improve engagement.