What would you have done if a ticket just said “create the brand’s look and feel”?

Understanding Ambiguous Design Requests: A Reflection on Project Communication and Expectations

In the realm of web development and design, clear communication is crucial to deliver results that meet stakeholder expectations. Recently, I encountered an experience that prompted me to reflect on how vague project instructions can impact the development process and team dynamics.

The Challenge of Ambiguous Directions

I was assigned a task titled “Create the brand’s look and feel.” Notably, there were no accompanying visual references, such as Figma files, mockups, or style guides—only the brand logo was provided. This lack of detail left me with some assumptions: I interpreted the request as developing the overall visual identity, including color schemes, typography, and consistent design elements. To accomplish this, I designed a flexible theming system enabling effortless updates across the application by adjusting a single configuration.

Unexpected Clarification and Repercussions

After presenting the preliminary work, I was informed that the actual intention was more narrowly focused: to make the login screen visually appealing using the brand’s colors. Based on that clarification, I suggested enhancing my existing theming approach to specifically improve the login page. However, I received no response, and shortly afterward, I was notified via email that I was being removed from the project.

Communication Gaps and Unprofessional Interactions

Prior to this incident, I hadn’t encountered negative feedback—only a peculiar comment during daily stand-ups from the project manager, mentioning being “busy because I actually work,” which felt unnecessary and unprofessional in context. These incidents underscore how ambiguous instructions and unclear communication can lead to misunderstandings and tension within teams.

Key Takeaways and Questions

This experience raises important questions for any developer or designer:
– How should you approach tasks with vague directives like “create the look and feel”?
– Is aiming for a comprehensive, scalable solution misguided when expectations are unclear?
– What strategies can ensure better communication when project requirements are not well-defined?

Final Thoughts

Clarity in project scope and detailed specifications are vital for effective execution. When faced with vague instructions, proactive clarification can help align visions and reduce misunderstandings. Sharing your insights—how do you handle such situations? Have you encountered similar challenges, and how did you address them?

Thank you for engaging with this reflection. Let’s continue the conversation on fostering better communication in design and development projects.


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