What would you have done if a ticket just said “create the brand’s look and feel”?

Title: Navigating Ambiguous Design Requests in Development Projects: A Personal Reflection

Understanding and interpreting project requirements can often be a challenging aspect of development work, especially when instructions are vague or lack specificity. Recently, I encountered a scenario that highlighted the importance of clear communication and the complexities of fulfilling design-related tasks.

The assignment was straightforward in wording but ambiguous in scope: the ticket simply instructed me to “create the brand’s look and feel.” No visual references, no mockups, no style guides—just the brand logo. Naturally, I interpreted this as a request to develop a comprehensive visual identity, encompassing color schemes, typography, and overall design consistency. To achieve this, I crafted a flexible theming system: a centralized configuration where altering a single setting dynamically updated the app’s colors and fonts. My goal was to develop a scalable and reusable framework that could be easily maintained and expanded.

However, the outcome was unexpected. After presenting my implementation, I was informed that the actual requirement was more narrowly focused: to ensure that the login screen visually aligned with the brand’s colors and aesthetic. I proposed extending my theming approach to cover the login interface as well, but I received no response. A few hours later, I was surprised to learn I was being removed from the project entirely.

Throughout this process, I hadn’t received any direct negative feedback—only a rather peculiar remark from the project manager during a daily stand-up: “I’m busy because I actually work,” which I found unnecessary and unprofessional.

This experience raises important questions:

  • How do you approach situations where project tickets are broad or vaguely defined?
  • Was focusing on creating a global, scalable theming system a mistake, or a proactive solution?
  • What strategies do you employ to clarify ambiguous requirements and prevent misunderstandings?

Effective communication and clarification are crucial to ensure everyone’s expectations align. In complex projects, always seek to gather as much context as possible before investing significant effort into a solution. If instructions are unclear, don’t hesitate to ask clarifying questions—this can save time and prevent unnecessary frustration.

Have you faced similar challenges? I’d love to hear your perspective and advice on handling vague project directives and maintaining professionalism throughout the process.

Thank you for reading.


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