Why Business Owners Opt to Handle Their Own SEO
Hello, everyone! As someone involved in numerous business ventures, including two marketing agencies that I own and co-own, I’ve had plenty of experience in the world of websites, Digital Marketing, and crafting content for local companies eager to outshine their competition. With over 15 years in the field, I’ve seen firsthand how overwhelming it can be for agencies like ours. We regularly attend seminars, strive to stay up-to-date with algorithm changes, and utilize various invaluable tools—many of which come with a hefty price tag.
What piques my interest, however, is understanding why some business owners choose to dive into SEO themselves under the guise of saving money, even when it demands so much of their precious time.
If the engine in my car started knocking, I wouldn’t dive into learning about automotive repair, purchase the necessary tools, and attempt to fix it myself. Yet, I observe business owners who are willing to invest in SEO tools, learn the intricacies of SEO, and attempt to keep pace with the latest developments on their own. How do business owners find the time to do this?
From my perspective, if a business owner has enough spare time in their day to learn and practice seo, it might suggest that their business isn’t keeping them busy enough—leading to another set of challenges. I’m genuinely surprised that these owners even contemplate managing their own seo efforts.
2 responses to “Why do business owners prefer managing their own SEO?”
Many business owners choose to focus on their own SEO for a variety of reasons, despite the time and resource investment it demands. Here’s a detailed look into why they might prefer taking the DIY approach and the potential benefits and motivations behind this decision:
1. Cost Savings
2. Control and Flexibility
3. Increased Knowledge and Understanding
4. Trust and Transparency
5. Passion and Curiosity
6. Business Dynamics and Priorities
Thank you for sharing your insights on a topic that often generates varied opinions among business owners and marketers alike. It’s fascinating to see this trend of DIY SEO, especially when, as you pointed out, it can resemble trying to fix a complex engine problem without any prior experience.
Your analogy resonates because it highlights an important point: SEO is indeed multifaceted and requires not only a solid understanding of the technical aspects but also the ability to interpret data and adapt strategies in response to ever-changing algorithms. Many business owners may feel compelled to take control of their SEO due to budget constraints or a desire to have a direct hand in their brand’s online presence. However, this doesn’t negate the risk of spreading themselves too thin on tasks that demand specialized knowledge and skill.
Additionally, while a hands-on approach can yield a sense of empowerment and ownership, it could also detract from the time that business owners need to focus on their core operations and strategic growth. This presents an opportunity for agencies like yours to step in and offer value by not only handling seo but also educating clients on the importance of delegating such tasks to allow them to concentrate on scaling their business.
It’s worth considering that perhaps a hybrid approach could work: business owners can learn the basics of seo to understand its value while still relying on professionals to implement advanced strategies. This way, they can drive their online presence effectively without being overwhelmed. How do you think agencies can better support business owners who wish to manage their own seo while balancing their primary responsibilities? Would love