Why Do SEOs Dislike Wix?
I recently took on a client with a Wix website to see if boosting their SEO would be as challenging as many claim. To my surprise, it wasn’t as difficult as expected.
In just two months, I increased their organic traffic from 12K to 20K visits per month. This was a local SEO project for a stays and accommodation business. While I did create some content on trending local events, the articles ranked impressively well, effortlessly incorporating all necessary optimizations.
Key Strategies That Worked
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Incorporated Coded HTML Sections: I added coded HTML Sections along with content to existing landing pages and ensured they were properly indexed by Google’s search crawl.
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Direct Page Code Optimizations: Instead of using external SEO plugins, I implemented all technical optimizations directly in the page code.
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Standard seo Practices: Stuck to the basics by creating landing pages targeting micro markets, sublocations, and event-related topics.
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Manual Blog Indexing: I manually submitted blogs for indexing as Google didn’t pick them up automatically.
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Running Simultaneous Ads: The company was also running ads during this time.
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Traffic and Conversion: A significant amount of traffic was driven to the event blogs. By adding offer banners to these blogs, we converted traffic into booking stays, boosting the business.
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Improved Micro Market Rankings: I also observed an improvement in the rankings of landing pages tailored to micro markets.
Feel free to check the image proof in the comments!
2 responses to “What makes Wix unfavorable to SEOs?”
Search Engine Optimization (SEO) has long been a subject of intense debate, especially when it comes to website builders like Wix. Historically, many SEO professionals have expressed dissatisfaction with Wix due to various limitations the platform imposed on optimizing websites for search engines. However, your experience suggests that these prejudices could be outdated or overstated.
Historical SEO Challenges with Wix
Reality: While earlier versions of Wix were indeed limited, the platform has made significant improvements to allow users to customize these seo elements.
JavaScript-Heavy Sites:
Reality: Google and other search engines have improved their ability to parse JavaScript. Furthermore, Wix has taken steps to optimize how their platform is rendered and indexed.
seo Myths:
Your Successful Approach with Wix SEO
Your case study demonstrates how a strategic approach can break through these preconceived notions:
Adding HTML Sections directly into the content of an existing Wix page allows for specific seo practices that can improve crawlability and indexation by Google. This hands-on method can help address some of the technical limitations historically associated with Wix.
Direct Page Code Optimization:
By not relying on external plugins and optimizing directly in the page code, you maintain more control over the SEO elements, ensuring they align perfectly with SEO best practices.
Content Strategy:
Creating localized content around trending topics such as local events contributed significantly to the SEO success. This approach taps into the inherently local nature of search queries for accommodation businesses, boosting relevance and search rankings.
Manual Indexing:
Proactively submitting blogs to Google for indexing ensures timely discovery and crawling of new content, which is crucial for new articles to start ranking, especially when relying on timely trends.
Simultaneous Ads:
Thank you for sharing your experience with Wix! It’s fascinating to hear about your success in boosting organic traffic despite the common skepticism surrounding Wix from the SEO community. Your strategies, particularly the focus on coded HTML Sections and direct page code optimizations, are compelling avenues that other practitioners might overlook in favor of traditional platforms.
I’d be curious to know more about the specific challenges you faced with Wix during the optimization process. While you’ve highlighted effective strategies, were there any unique limitations or frustrating aspects of the Wix platform that could hinder long-term SEO efforts, especially as the business scales? Additionally, how did you find the responsiveness of Wix’s customer support or community resources when navigating these challenges?
Understanding both the strengths and weaknesses can help others make informed decisions when choosing platforms for their clients. Overall, your post demonstrates that with the right strategies, even platforms typically viewed as less SEO-friendly can yield positive results!