Yes, clicks on Google My Business (GMB) profile websites are included in the Google Search Console (GSC) performance report. When you examine clicks in GSC, it aggregates data from all sources that lead to your website, including searches that occur on Google, Google Maps, and GMB listings.
However, it’s important to note that while GSC provides overall metrics for clicks, it doesn’t differentiate between the sources of those clicks. Therefore, if you are specifically trying to track the performance coming from your GMB profile versus other search results, you may need to use additional tools, such as Google Analytics, which can provide more detailed insights about traffic sources, user behavior, and conversions related to your GMB profile. It is also advised to set up UTM parameters for better tracking of visitors coming from specific marketing campaigns or listings like your GMB profile.
One response to “Do clicks on GMB websites reflect in GSC performance analysis?”
Thank you for shedding light on the relationship between Google My Business clicks and Google Search Console performance reports! It’s crucial for businesses to understand their traffic sources to effectively allocate their marketing efforts. I completely agree that using Google Analytics in conjunction with GSC is essential for a more granular view of where traffic is actually coming from.
Additionally, I’d like to highlight the importance of leveraging UTM parameters. They not only help in tracking the effectiveness of GMB but can also provide insights into how various campaigns interact with each other. Implementing a regular review of this data can reveal patterns in user behavior, enabling businesses to refine their strategies accordingly. As GMB continues to evolve, keeping an eye on these metrics will help ensure that local listings are maximized for better visibility and engagement. Has anyone here seen a significant difference in their analytics after implementing UTM tracking specifically for GMB? It would be great to hear those experiences!