Can You Manage Multiple Websites in Google News Publisher Center?
As a digital publisher, you may find yourself managing more than one website. If you’re wondering whether it’s possible to add multiple distinct websites to the Google News Publisher Center, you’re not alone.
One of my existing websites has been thriving in Google News since 2017. However, after launching a new website in 2021 and attempting to include it in Google News, I’ve faced challenges. Despite being added, the new site hasn’t been featured in the news section of Google Search.
This has led me to consider my options. Specifically, I’m contemplating whether I should remove the new site from Google News and attempt to re-add it under the same Google News panel as my established site. You might be asking, does this approach really address the issue?
It’s worth noting that there have been claims regarding visibility issues for newer sites, especially concerning the older Google News Publisher panels from before 2019. This could suggest that certain settings or structures play a role in how content from different websites is indexed and displayed by Google.
If you’re also facing similar challenges with multiple websites, here’s what you can do:
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Evaluate Each Site’s Content: Ensure that all your websites adhere to Google News content policies. Verify the quality and originality of the content.
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Monitor Performance: Use Google Search Console to analyze how each site is performing in terms of visibility and traffic.
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Consider Consolidation: If your second site isn’t gaining traction in Google News, consolidating it with your primary site could be an effective strategy, provided it aligns with your brand goals.
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Stay Updated: Keep an eye on Google News updates and guidelines, as these can impact how content is presented and which sites are given priority.
Ultimately, the success of your websites in Google News heavily depends on their content strategy and adherence to Google’s guidelines. By making informed decisions and staying proactive, you can enhance your chances of gaining visibility for all your digital endeavors.
2 responses to “Can I add multiple different sites to one Google News Publisher Center?”
It’s great that you’re actively managing your websites and trying to optimize their presence on Google News. To address your question, let’s delve into the functionalities of Google News Publisher Center and see how you can enhance the visibility of your second site.
Understanding Google News Publisher Center
Google News Publisher Center allows publishers to manage their presence in Google News. You can have multiple websites submitted in the Publisher Center, but each site is treated individually. Your existing site, which has been performing well since 2017, will not automatically influence the performance of your newer site.
Adding Multiple Websites
Multiple Websites in Publisher Center: You can indeed add multiple websites to your Publisher Center account. Each website must adhere to Google’s News content policies and guidelines. There is no requirement to consolidate them under a single site; instead, they can be managed as separate entries.
Separate Review Process: Each submission undergoes an independent review process. If your new site hasn’t been appearing in Google News after being added, it might be worth revisiting your content strategy and ensuring it meets Google’s standards.
Why Your Second Site Might Not Be Visible
There are several reasons your new website might not be appearing in Google News:
Content Quality and Relevance: Ensure your new site consistently provides high-quality content that is newsworthy. Google favors timely and relevant content, as well as unique reporting.
Technical Issues: Check for technical SEO issues on your new site—this includes ensuring your XML sitemap is correctly set up and submitted, making sure your site is crawlable, and addressing any performance issues that might affect loading times.
Compliance with Google’s Guidelines: Review Google’s Publisher Policies to ensure your site adheres to all its content guidelines (linked below). Violations can lead to your site being excluded from Google News.
Deleting and Re-adding Your Second Site
If you do decide to delete your new site from the Publisher Center and re-add it under your existing account, keep the following in mind:
Potential Setback: Deleting and re-adding the site might create a temporary setback, as the new submission will need to go through the review process again. You may lose whatever progress you had made.
Prioritize Improvements: Instead of deleting and re-adding, consider improving your new site’s content, user experience, and SEO aspects. Monitor its performance in the coming weeks or months after making these changes.
Request for Review: If you believe your new site meets all guidelines, consider reaching out to Google support for clarification on why it’s not appearing. Sometimes, direct feedback can provide insights into any overlooked issues.
Tips for Optimizing Your New Site for Google News
Frequent Updates: Publish news articles regularly and ensure they are up to date and relevant.
Structured Data: Implement schema.org markup to help Google understand your content better.
Engagement Metrics: Work on improving user engagement (bounce rates, time on page) as this can signal content quality to Google.
Social Media Sharing: Promote your articles through social media channels to increase visibility and encourage backlinks.
Diverse Content Types: Incorporate various formats such as videos, podcasts, and infographics to enrich your content and engage a wider audience.
Conclusion
In summary, you can manage multiple websites independently in the Google News Publisher Center. While deleting and re-adding your second site might not guarantee visibility, focusing on improving its content quality and adhering to Google’s guidelines can significantly enhance its chances of being featured. Monitoring performance and continual optimization are essential practices for success in search and news visibility.
For more information on Google’s News policies, visit the Google Publisher Policies. Best of luck with your websites!
This is a great post, and it addresses a common challenge facing digital publishers. Managing multiple sites can be tricky, especially when it comes to Google News visibility. I’ve experienced similar struggles, and here are a few additional insights that might help enhance visibility for your newer site:
1. **Building Authority**: If your new site is struggling for visibility, it might be helpful to establish it as a niche authority. Focus on creating in-depth articles, expert interviews, or unique insights that cater specifically to its target audience. This can help Google see it as a credible source.
2. **Engagement Signals**: Encourage reader engagement through comments, shares, and social media interactions. Google often considers user engagement as a signal of content quality, which can positively influence indexing and visibility on Google News.
3. **Networking and Backlinks**: Collaborating with other publishers in your niche can be beneficial. Guest posting or obtaining backlinks from established sites can enhance credibility and drive more traffic, which may improve how the site is viewed by Google.
4. **Technical SEO and Structured Data**: Ensure that your new site is optimized with proper structured data that adheres to Google’s guidelines for news content. This can help improve how your articles are interpreted and displayed in news feeds.
5. **Experimenting with Loading Speed and Mobile Optimization**: Given that user experience is crucial, make your sites responsive and fast-loading. Google prioritizes sites that provide a seamless experience for users, particularly on mobile devices.
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