Seeking Marketing Assistance for Our Local Beauty Business
We are proud owners of a well-established beauty business in California, offering waxing, lash, and eyebrow services since 2012. Our reputation is solid, as reflected in our excellent Google and Yelp reviews.
However, in the last 18 months, we’ve experienced a 15% decline in clientele. I consulted with our accountant, who noted that while many businesses are facing a general downturn due to economic conditions, there are effective strategies to boost customer traffic. His advice was to reevaluate our marketing efforts.
Currently, we invest in paid Google Ads and typically secure top rankings. While we receive some traffic from Yelp without paying for ads, our presence on Instagram is minimal, and our Facebook page has low engagement. Google Ads are currently our only paid advertising channel.
I’m reaching out for advice: If we want to revamp our marketing strategy, where should we begin? If we decide to hire a professional, how can we find someone affordable and trustworthy?
2 responses to “Finding Marketing Help For Small Local Business: Beauty Industry”
It sounds like you have a solid foundation with your established beauty business, and it’s great that you’re looking to pivot your marketing strategy! Here are some steps you can take to evaluate and enhance your marketing efforts while also considering hiring a professional:
1. Assess Your Current Marketing Efforts:
2. Expand Your Marketing Channels:
3. Social Media Strategy:
4. Hiring a Marketing Professional:
5. Trust Your Instincts:
By taking these steps, you’ll be able to develop a more comprehensive marketing strategy that not only attracts new clients but also retains your loyal customer base. Good luck!
It’s great to see you taking proactive steps in addressing the challenges your beauty business is facing! Given your solid reputation, I believe there are several avenues you could explore to revitalize your marketing strategy.
Firstly, enhancing your social media presence, particularly on Instagram, could significantly benefit your brand. This platform is essential for the beauty industry, as it allows you to showcase your services through eye-catching visuals and engage with your audience through stories and reels. Consider collaborating with local influencers or beauty bloggers to tap into their audience and increase your visibility—often, they may be willing to work on a barter basis.
Secondly, customer retention strategies can be just as crucial as acquisition. Consider implementing a loyalty program or referral discounts to incentivize your existing customers to return and bring friends along. Pairing this with personalized email marketing campaigns can keep your clients engaged and informed of any promotions or new services.
Finally, regarding hiring professional help, look into local marketing agencies or freelance professionals who specialize in small business marketing. Websites like Upwork or LinkedIn can help you find freelancers with good reviews. You might also consider attending local business networking events—this can help you forge connections and find potential marketing partners who understand the community’s needs.
By diversifying your strategies and leveraging your existing client base, you can create a robust marketing approach that not only attracts new clientele but also fosters loyalty among your current customers. Best of luck, and I’m excited to see how your business evolves!