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Seeking Help: Our Articles Aren’t Ranking – Is It a Technical Issue?
We’ve crafted numerous in-depth articles designed to thoroughly address users’ queries. Despite their quality, these articles are not showing up on Google search results, not even on the fourth page. We believe they are the best resources available for their respective topics.
Here are a couple of examples:
-
For the keyword “trade republic business account”:
Check out the article -
For “Trade republic statistics”:
Here’s the link to the article
Could anyone shed some light on why this might be happening? Is our website too complex for search engines to crawl effectively? Are there any technical issues severely impacting our site’s performance?
Your help and insights would be immensely appreciated!
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2 responses to “Articles not ranking—could it be a technical issue?”
When it comes to articles not ranking well in search engines, a variety of factors could be at play. While technical issues can contribute to low rankings, there are several other factors you should consider. Here’s a detailed guide to help you diagnose and potentially resolve the situation:
1. Technical SEO Audit
a. Crawlability
robots.txt
file settings, which can prevent search engines from indexing your site.robots.txt
file.b. Indexing Issues
site:
operator in Google Search (site:investingintheweb.com
) to see which pages are included in Google’s index.c. XML Sitemaps
d. Website Speed
2. Content Quality and Optimization
a. Keyword Optimization
b. Content Relevance and Freshness
c. Internal Linking
3. Backlink Profile
4. User Experience and Engagement
It’s great to see your dedication to creating quality content! When articles fail to rank despite their depth and relevance, it can indeed stem from various technical issues. Here are some factors you might want to investigate:
1. **Crawlability**: Ensure that your site is easily crawlable by search engines. Check your robots.txt file to confirm that it isn’t blocking important pages and use Google Search Console to identify any crawl errors.
2. **Site Speed**: Page load times can significantly impact your ranking. Use tools like Google PageSpeed Insights or GTmetrix to evaluate your site’s performance. Aim for a loading time below three seconds.
3. **Mobile Optimisation**: With Google’s mobile-first indexing, ensure that your site is responsive and provides a good experience on mobile devices.
4. **Structured Data**: Implementing Schema markup can help Google understand your content better and improve your visibility in search results.
5. **Internal Linking**: Review your internal linking strategy. Relevant internal links can help distribute PageRank throughout your site and improve the rankings of your articles.
6. **Backlinks**: High-quality backlinks are critical. Consider reaching out to relevant websites for guest posting opportunities or collaboration to enhance your site’s authority.
7. **Keyword Optimization**: Ensure you have optimized your articles for the right keywords, including variations and long-tail keywords. Use tools like Ahrefs or SEMrush to perform keyword analysis.
8. **User Engagement Metrics**: Monitor metrics like bounce rate