How to Transfer GA User ID to LeadSquared?

2 responses to “Transferring GA User ID to Leadsquared”

1. To accomplish the goal of passing Google Analytics (GA) User IDs to LeadSquared for tracking users who first interacted with your website via a blog post but converted later, follow these steps. This solution involves configuring both GA and LeadSquared to recognize and utilize the User ID for user tracking and reporting.

   Step by Step Guide

   1. Set Up GA User ID Tracking

   Before you can pass GA User IDs to LeadSquared, ensure you have User ID tracking set up in Google Analytics. Here’s how you can do that:

   • Enable User ID in Google Analytics:

     • Go to the Admin section of your Google Analytics account.
     • Under the Property column, click on Tracking Info, then User-ID.
     • Read and agree to the User ID Policy, and click Next.
     • Activate the User ID by toggling the switch to ON.

   • Implement the User ID in Your Website:

     • You will need to modify your website’s tracking code to send a unique User ID to GA when a user interacts with your site.
     • In your GA tracking code, set the user_id field just before sending the pageview:
       javascript
// Example of setting the User ID
ga('create', 'UA-XXXXX-Y', 'auto');
ga('set', 'userId', userId);
ga('send', 'pageview');
     • Replace userId with the variable or value that represents your unique user identifier.

   • Export GA Data Including User ID

   You need to extract the GA User ID along with associated user interactions you want to track:

   • Create a report in Google Analytics that includes the User ID and interaction data.
   • You may use BigQuery for more advanced users who have the feature enabled, which facilitates in-depth data export.

   • Use the Google Analytics Reporting API for automating this export if needed.

   • Integrate with LeadSquared

   To pass this data to LeadSquared, follow these steps:

   • LeadSquared API Setup:

     • Ensure you have access to the LeadSquared API by registering your application and obtaining API keys.
     • The LeadSquared API documentation is available here.

   • Pushing Data to LeadSquared:

     • Use the Lead Insert/Update API endpoint to

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2. Hi there! This is a great topic that highlights the importance of effective lead tracking and integration across platforms. To transfer GA User IDs to LeadSquared and link them with your leads, you can consider setting up a custom integration using APIs.

   1. **Data Collection**: First, ensure that you’re capturing the GA User ID from your website users and storing it in a database or alongside the lead data within LeadSquared.

   2. **LeadSquared API**: Use the LeadSquared API to update lead data. Whenever a user converts (like signing up for a course), you can send their GA User ID along with their other information to LeadSquared. This can be done during the lead creation or update process.

   3. **Custom Fields in LeadSquared**: Make sure to create a custom field in LeadSquared for the GA User ID. This will allow you to store and reference the ID easily.

   4. **Tracking and Reporting**: Once integrated, you can create reports that link your blog traffic data with conversion metrics, allowing you to identify which content effectively leads to course enrollments.

   5. **Continuous Monitoring**: Finally, keep an eye on this integration and adjust as necessary. Regularly analyzing the performance will help you fine-tune your marketing efforts based on the data insights.

   By following these steps, you should be able to effectively connect GA User IDs to your leads in LeadSquared, providing you valuable insights into your marketing funnel. Best of luck with your lead tracking efforts!

   Reply