How to Use Screaming Frog to Identify and Correct Brand Name Instances on Your Website
Are you in the midst of a website refresh and need to ensure your brand name is consistently presented across all pages? If you’re like me, you’ve probably worried about catching every mention of your brand, especially when the details matter so much—like ensuring “Tesla” is capitalized correctly instead of appearing as “tesla.”
As a digital marketer or web developer, you might find yourself overwhelmed with the task of manually combing through each page of your site to locate instances of your brand name. Fear not, there’s a more efficient way! Enter Screaming Frog, a powerful tool widely used for SEO audits, which can also streamline this process for you.
Here’s how you can leverage Screaming Frog to spot every mention of your brand name across your website:
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Download and Set Up Screaming Frog: Start by downloading Screaming Frog’s SEO Spider Tool, if you haven’t already. It’s available for both free and paid versions, though the free version should suffice for smaller sites.
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Enter Your Website URL: Launch the tool and enter your website’s URL to initiate a crawl. This step allows Screaming Frog to index all pages on your site.
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Configure a Custom Search: Next, navigate to the ‘Configuration’ tab and select ‘Custom.’ Here, you can input the specific case-sensitive term you want to locate across your site. Enter your brand name exactly as it should appear, ensuring you’re catching discrepancies like “tesla.”
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Start the Crawl: Once configured, start the crawl. Screaming Frog will methodically scuttle across your site’s HTML, pinpointing every instance where your brand name appears.
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Review and Export Results: Upon completion, Screaming Frog will display a list of URLs containing the specified name. You can export this list for further review, making it easy to identify which pages need editing.
Ensuring your brand name is always presented correctly is crucial for maintaining a professional and cohesive brand identity. Screaming Frog takes the heavy lifting out of this task, allowing you to focus on refining other elements of your site refresh. Give it a try and transform what seemed like a daunting task into a simple routine job!
By utilizing this method, you save precious time and ensure consistency across your website, enhancing your brand’s image. Happy crawling!
2 responses to “Is Screaming Frog able to extract all instance/pages where my brand name appeared on the website?”
Yes, Screaming Frog SEO Spider is a powerful tool that can be used to help you locate instances of your brand name across your website. Here’s how you can use it to find all occurrences of your brand name in the HTML of your site:
1. **Download and Install Screaming Frog**: If you haven’t already, download and install Screaming Frog SEO Spider from their official website. There is a free version, but depending on the size of your website, you might need the paid version to access more advanced features or scan more pages.
2. **Crawl the Website**: Open Screaming Frog and enter your website’s URL in the search bar. Start the crawl by clicking the “Start” button. The tool will begin scanning all the pages of your website.
3. **Use Custom Search**:
– Go to the “Configuration” menu and select “Custom” then “Search.”
– Click on “Add” to create a new search entry.
– Enter your brand name exactly as you want to search for it (e.g., “tesla”). Make sure to also add variations if you’re looking to check all occurrences (e.g., use lowercase “tesla” to find instances that need correction).
– Specify the search area. In this case, you would likely want to search the entire HTML (“HTML Text”) content, but you can refine this depending on where the name might appear.
– Hit “OK” to save your search configuration.
4. **Run the Search**:
– After the crawl is complete, Screaming Frog will populate the custom search results, showing all instances where the specified text appears within the crawled pages.
5. **Review the Results**:
– Navigate to the “Custom” tab to view the list of URLs where your brand name appears.
– This tab will show you the URLs, occurrences, and snippets highlighting where your brand name appears as specified.
6. **Correct Instances**: You can export the results to a spreadsheet and use it to make necessary changes more efficiently during your site refresh.
By following these steps, you can efficiently locate all the occurrences of your brand name and ensure it is represented correctly across your entire website.
Great post! Your outline for using Screaming Frog to maintain brand consistency is incredibly useful, especially for those of us who understand how even minor discrepancies can impact brand perception.
One extra tip I’d like to share is to consider implementing regular audits beyond just brand name checks. By establishing a routine that includes scanning for variations of your brand name, you can also keep an eye out for any outdated content, incorrect URLs, or even SEO issues that may arise. Utilizing centralized dashboards within tools like Google Data Studio can also help visualize changes in brand mentions over time, making it easier to track trends in how your brand is perceived across your site.
Additionally, combining Screaming Frog with Google Analytics can reveal which pages drive the most traffic with your brand mentions, allowing you to focus your SEO efforts more effectively.
Thanks for shedding light on a vital aspect of Digital Marketing! Happy crawling indeed!