Is the SEO agency I joined scamming clients? [screenshot]
While updating the content for a local blind and shutter installation company using Elementor, I discovered a link to a casino tucked away in a hidden HTML box on their homepage.
To investigate further, I decided to use Safari’s developer tools to search for “casino” on other pages. The very first page I looked at revealed what seemed like thousands of hidden words within the code. This isn’t typical keyword stuffing; it’s just a jumble of words without context.
I’m puzzled as to why they would do this, and I can’t help but wonder if it’s detrimental to the client’s SEO—I’m quite sure it can’t be benefiting them at all.
Screenshots have been removed as I believe the issue has been resolved.
I haven’t discovered any additional links since I stopped to take screenshots and reach out to the person who hired me. He has outsourced all work to developers, primarily from overseas, and it appears he doesn’t review their work closely. I only started with this agency last week.
I’m seeking advice and insights on this situation. I really need this contract for financial reasons, but I want to ensure I’m not getting involved in anything ethically questionable.
2 responses to “Could the SEO agency that employed me be defrauding clients? [screenshot]”
It sounds like you’ve stumbled onto some potentially unethical practices, and it’s commendable that you’re considering the integrity of your work and the impact on the client’s SEO. Here are a few points you might want to consider and discuss with your employer:
Hidden Content Practices: The hidden HTML boxes and excessive hidden text you’re seeing might be a form of “black hat” SEO. This technique is designed to manipulate search rankings unlawfully. If search engines, especially Google, detect this kind of behavior, it can lead to penalties for the client’s site, including a drastic drop in rankings or even de-indexing.
Client Trust and Reputation: Engaging in deceptive practices can seriously harm the client’s reputation. If customers discover that the business is linked to dubious content, it may lead to a loss of trust and, ultimately, business.
Impact on Your Career: Getting involved with an agency that participates in unethical practices can have repercussions for your own reputation as a professional. If you ever decide to move on, having that association on your record could hinder future job opportunities.
Communication with Your Employer: It’s great that you’re planning to speak with the person who hired you. Be honest about your findings and express your concerns clearly. It’s possible they might not be aware of these practices, especially if they’ve outsourced the work.
Document Everything: If you do decide to raise concerns, keep a record of what you’ve found in case you need to reference it later.
Consider Your Options: If the agency continues to ignore or dismiss your concerns, it might be worth considering whether you want to continue working there. Your principles and the integrity of your work should come first.
Ultimately, trust your instincts. If it feels wrong, it’s probably worth reconsidering your involvement. It’s better to prioritize ethical practices and seek out opportunities that align with your values.
It’s commendable that you’re taking the time to investigate these issues, especially given the importance of ethical practices in SEO. The presence of hidden links and keyword stuffing can severely harm a client’s website, leading to penalties from search engines like Google, which prioritize user experience and relevant content.
It’s essential to approach this situation delicately. One possible course of action could be to have an open dialogue with your employer about best practices in SEO and the potential consequences of such tactics. Highlighting the risks involved—not just for the clients, but for the agency’s reputation as well—might prompt a reevaluation of current strategies.
You might also want to educate yourself further on ethical SEO practices and stay informed about the latest guidelines from search engines. This knowledge will not only help you navigate this situation but also enhance your credibility in the industry.
If you ultimately feel that the agency’s practices are unethical and resistant to change, it could be worthwhile to consider your long-term career options. While financial needs are valid, aligning yourself with an agency that reflects your ethical standards will pay off in the long run. Good luck, and remember that integrity in your work is invaluable!