Landing Pages: Should I Use HubSpot or Create One on My Website with HubSpot Forms?
Both options are viable, but I’ve noticed that many people prefer using the native CRM landing pages for their offers. I’m curious if there are any advantages or disadvantages to building a landing page on my website compared to using a HubSpot-hosted landing page.
My initial thought is that creating a landing page with a HubSpot form is the superior choice, but I may not have considered everything.
Since we can easily develop either option in-house at no additional cost, budget isn’t a concern.
2 responses to “Should I Rely on HubSpot or Host My Landing Pages?”
Choosing between using a HubSpot-hosted landing page (LP) and creating a landing page on your own website with a HubSpot form comes down to a few key considerations. Here are some advantages and disadvantages of each option:
HubSpot-Hosted Landing Pages:
Advantages:
1. Ease of Use: HubSpot’s landing page builder is user-friendly, allowing for quick creation without needing extensive technical knowledge.
2. Integration: Native HubSpot pages have seamless integration with CRM, tracking, and analytics, making it easy to monitor performance.
3. Templates: HubSpot offers a variety of professionally designed templates specifically optimized for conversions.
4. A/B Testing: Built-in tools for A/B testing can help you optimize your LP for better performance.
5. Speed: HubSpot pages typically load faster and are optimized for mobile devices.
Disadvantages:
1. Branding: Depending on your branding needs, a HubSpot URL might not look as professional as your custom domain, which could affect brand perception.
2. Limited Customization: While there are templates, you might encounter limitations in terms of design flexibility compared to fully custom pages.
Custom Landing Pages on Your Website:
Advantages:
1. Brand Control: You have complete control over the design and branding, allowing you to maintain consistency with your overall site aesthetics.
2. SEO Benefits: A page on your site can contribute to its overall SEO performance, as it is indexed and can potentially drive organic traffic.
3. Full Customization: Greater flexibility in design and functionality, allowing for more tailored user experiences.
Disadvantages:
1. Development Time: Even if you have in-house developers, there may be a longer turnaround time to create and deploy the page.
2. Integration Challenges: Depending on how your site is built, there might be more complex integration processes with HubSpot’s forms and CRM.
3. Maintenance: You’ll be responsible for updates and maintenance, which could be more demanding than using a HubSpot-hosted page.
Conclusion:
If the brand and user experience are paramount, and you possess the development resources, creating a custom LP on your website could be the better option. However, if your priority is speed, ease of use, and direct integration with HubSpot’s features (like analytics and A/B testing), the HubSpot-hosted landing pages might be more advantageous.
Consider your goals for the landing page, your audience, and the kind of experience you want to provide, as these factors should ultimately guide your decision. If optimization and ease of use are critical, a HubSpot LP may still hold the edge despite any potential drawbacks.
This is a great topic for discussion, as the choice between using HubSpot-hosted landing pages versus your own website can really impact user experience and conversion rates. One key advantage of using HubSpot’s native landing pages is their seamless integration with the HubSpot CRM and marketing automation tools. This means you can track visitor behavior, segment your contacts more efficiently, and leverage HubSpot’s powerful analytics to refine your approach.
However, hosting your landing pages on your own website can significantly enhance brand consistency and control over the user experience. You have the flexibility to design and optimize the landing page to align with your site’s aesthetics and branding guidelines. This could lead to higher trust and engagement from your audience.
Additionally, consider SEO implications: while HubSpot landing pages are easy to set up, hosting them on your own website can boost your site’s authority and allow you to utilize your existing domain’s strength in search rankings. Ultimately, the decision may come down to how you prioritize data integration, brand control, and SEO strategies. It might be worth experimenting with both options for different campaigns to see which performs best for your specific audience!