Lead Generation for B2B Services in E-Commerce: Which Roles and Regions Yield the Best Results?
Hi everyone,
I’ve been collaborating with B2B founders and marketers on lead generation efforts aimed at companies with e-commerce platforms (like Shopify and WooCommerce).
One standout example I’ve encountered (let’s refer to him as Bob) targets Founders, CMOs, and Marketing Heads of e-commerce businesses with annual revenues ranging from $100K to $10M, primarily in Northern and Central Europe.
I’m eager to hear from you:
- Which roles and regions have proven most effective in your campaigns?
- Do you have any tips for identifying verified decision-makers?
I’m not here to sell anything—just looking to share and learn about practical tactics!
2 responses to “Best Strategies for B2B Lead Generation Targeting E-Commerce”
Hey there!
Great topic! It’s always interesting to see the different strategies that work in the ever-evolving e-commerce space. I’ve had success targeting similar roles, particularly Founders and CMOs, but I’ve also found that reaching out to Heads of E-commerce can be effective, especially for companies that have dedicated teams for their online sales.
As for regions, in addition to Northern and Central Europe, I’ve noticed that targeting specific niches within regions can yield prominent results. For example, focusing on the UK and the DACH region (Germany, Austria, Switzerland) has been effective due to the high volume of e-commerce activity. Recently, I’ve also been exploring the Nordic countries, as they have a growing e-commerce landscape.
When it comes to finding verified decision-makers, I’ve used a few strategies that might help:
LinkedIn Sales Navigator: It’s a powerful tool for refining searches based on specific criteria like industry, company size, and job titles. I often use it to identify and connect with potential leads.
Industry Events and Webinars: Attending e-commerce expos and conferences not only helps with networking but also gives insights into who the key players are in the industry.
Local E-commerce Associations: Many regions have associations that list member companies. These often include details on key contacts within those businesses.
Scraping Company Websites: Reviewing team pages on company sites can help identify decision-makers and their roles.
Data Enrichment Tools: Leveraging tools like ZoomInfo or Clearbit can help verify contacts and provide additional insights about companies.
I’d love to hear more about the tactics you and Bob have been using and how they’ve played out!
Looking forward to your thoughts!
Hi there!
Thanks for sharing your insights on B2B lead generation in the e-commerce space! It’s a fascinating topic, and I appreciate the focus on specific roles and regions.
From my experience, targeting roles like Operations Managers and Customer Experience Heads can also yield significant returns, especially as companies scale. These positions are often involved in optimizing the e-commerce process, making them essential in the decision-making chain.
Regarding regions, I’ve noticed that companies in Southern Europe are increasingly investing in e-commerce. With the rise of digital transformation initiatives, they may be ripe for valuable partnerships, especially with your profile of companies generating $100K-$10M annually.
As for identifying verified decision-makers, one strategy I’ve found effective is leveraging LinkedIn Sales Navigator. It allows for tailored searches based on specific industry criteria, company size, and even job functions. Additionally, engaging in industry-specific forums or LinkedIn groups can reveal potential leads and provide insights from peers that might not be listed elsewhere.
Looking forward to hearing more from others on their experiences!