Seeking Advice for My Private Physical Therapy Clinic
Hi everyone! I’ve been running a private, out-of-network physical therapy clinic for a little over two years, and I’m excited about the growth we’re planning. However, I could use some guidance.
About six months ago, I enlisted the help of a digital marketing agency, opting for a basic package that includes one blog post per month, local SEO, technical onsite SEO, and backlink purchases, totaling around $1,500 a month. While I know this isn’t a massive investment, I expected to see some improvement in my online visibility.
Unfortunately, I haven’t received any clients beyond my usual word-of-mouth referrals. I’m beginning to wonder if I should step back from SEO efforts and focus solely on in-person and service-related marketing. Currently, I’m using Wix for my website, and I’m aware that it may not be the best platform for optimizing SEO. The agency has suggested migrating my site to their CMS, which would incur an additional cost of nearly $400 a month. This seems excessive to me, and I’d love to hear your thoughts on this situation.
I appreciate any insights you may have! Thank you!
One response to “Private physical therapy clinic looking for advise”
It’s great to hear that your private clinic has been doing well, and it’s totally understandable to want to see growth through digital marketing efforts. Here are a few points to consider based on your situation:
Evaluate the Current SEO Efforts: It might be worthwhile to evaluate whether the digital marketing agency is providing the value you expected. Have they given you clear metrics or reports showing progress on SEO or other campaigns? Sometimes, the results can take time, but if you have not seen even incremental improvements or transparency in their data, it may be time to re-evaluate your partnership.
Review Your Website’s Performance: While Wix can work for many businesses, if it’s limiting your SEO efforts, you might consider eventually migrating to a more SEO-friendly platform like WordPress. However, keep in mind that this also involves time and financial commitments. You should assess whether this migration aligns with your growth plans.
Focus on Local Marketing: If word-of-mouth is your most reliable source of clients, consider ramping up local marketing strategies. Community events, partnerships with local gyms, or health fairs can all be valuable avenues. Also, consider using platforms like Google My Business to enhance your local search visibility.
Diversified Marketing Channels: Besides traditional SEO, explore other digital marketing channels like social media advertising or Google Ads to target local clientele more effectively. Running targeted ads can yield more immediate results compared to organic SEO, especially if you’re looking for quick growth.
Client Engagement and Referrals: Since you are seeing good results from word-of-mouth, consider setting up a referral program that incentivizes current clients to bring in new ones. Personalized follow-up emails or reminders for appointments can also maintain client engagement.
Seek Expert Advice: If you’re unsure about your current marketing strategy, consider getting a second opinion from another marketing professional or agency. They might give you new insights and recommend workable solutions without being tied to your current agency’s contracts.
Ultimately, balance is key—don’t hesitate to transition back to more proven methods while exploring new ones. Best of luck with your growth plans!