What’s the optimal posting frequency for GMB profiles?
I’d like to confirm some advice I received from a consultant who suggested that we should only post to our GMB profile every six months. In contrast, most other sources recommend posting weekly. For those with expertise in SEO, what are your thoughts on this? As a healthcare organization, does that impact the recommended frequency?
One response to “Recommended post frequency for GMB profiles?”
The frequency of posting to your Google My Business (GMB) profile can vary based on your industry and specific goals. For a healthcare organization, it’s generally recommended to post more frequently than every six months.
While some consultants might suggest infrequent posting, consistently updating your GMB profile can help improve your visibility in local search results and keep your audience engaged. Weekly posts can be ideal as they allow you to share relevant information, updates, health tips, and events, which can be particularly valuable in the healthcare sector.
That said, focus on quality over quantity. If weekly posts are too demanding, aim for bi-weekly or monthly updates, but ensure that the content is timely, relevant, and informative. Regular interaction can establish trust and authority, which are critical in healthcare.
In summary, while six-month intervals may work for some businesses, weekly or bi-weekly posts are generally more effective in maintaining an active online presence and engagement in the healthcare industry.