2 responses to “Local service area business schema without an address”

1. If your RoofingContractor business does not have a physical address and you want to implement schema markup without using a home address, you can consider the following approaches:

   1. Use Local Business Schema with “address” omitted: While the structured data guidelines generally require an address for local businesses, you can still mark up your service area without including an address. You should specify the service areas instead. Here’s how you can structure your schema without an address:

   json
{
"@context": "https://schema.org",
"@type": "RoofingContractor",
"name": "Your Roofing Company Name",
"description": "Providing roofing services in your specified area.",
"telephone": "+1-555-555-5555",
"serviceArea": {
"@type": "Place",
"name": "City, State" // Specify your service area here
},
"url": "https://yourwebsite.com"
}

   1. Use AreaServed property: If your business serves multiple areas but does not have a physical location, you can detail the serviced areas using the areaServed property:

   json
{
"@context": "https://schema.org",
"@type": "RoofingContractor",
"name": "Your Roofing Company Name",
"description": "Quality roofing services in various regions.",
"telephone": "+1-555-555-5555",
"areaServed": [
{
"@type": "Place",
"name": "City, State"
},
{
"@type": "Place",
"name": "Another City, State"
}
],
"url": "https://yourwebsite.com"
}

   1. Consider using PostalAddress with a general description: If the official Rich Results Test flags an error because a physical address is typically expected, you might need to supply a general postal address without pinpointing a specific location. Use a placeholder or generic address to satisfy the requirement, ensuring you clarify this in the business description:

   json
{
"@context": "https://schema.org",
"@type": "RoofingContractor",
"name": "Your Roofing Company Name",
"description": "No physical storefront, serving the surrounding areas.",
"telephone": "+1-555-555-5555",
"address": {
"@type": "PostalAddress",
"streetAddress": "PO Box 123",
"addressLocality": "City",
"addressRegion": "State",
"postalCode": "12345",
"addressCountry": "US"
},
"url": "https://yourwebsite.com"
}

   Make sure to test your schema after making these changes. While it’s important to comply with the structured data guidelines, consider providing as much information about the service area as possible to help users understand where your services are offered.

   Reply

2. Great discussion! Schema markup can indeed be a bit tricky for service area businesses without a physical address. One possible solution is to use the “ServiceArea” property within the LocalBusiness schema. Instead of including a physical address, you can specify the areas the business serves. This allows you to highlight the geographical reach without exposing sensitive information.

   Additionally, consider utilizing the “address” properties with placeholder text, such as “N/A” or “Service Area Only,” along with explicitly defining the service areas. Make sure to clearly outline the regions, cities, or neighborhoods in your schema to give search engines the context they need.

   Lastly, be mindful of Google’s guidelines to ensure your implementation remains compliant. It’s always a balancing act between visibility and privacy for local businesses. I’d love to hear how it works out or any challenges you face along the way!

   Reply