SEO Audit Request
I’ve been approached by a potential client who requested an audit of their website. I’m curious about what you typically provide in such cases—do you rely on automated reports, or do you create one from scratch manually? If anyone has an example they could share, I’d really appreciate it!
Thanks!
2 responses to “Comprehensive SEO audit insights”
When conducting an SEO audit for a potential client, I typically recommend a combination of both automated reports and manual analysis to provide a comprehensive overview of the site’s performance. Here’s what I usually include:
Technical issues (broken links, duplicate content, etc.)
Manual Analysis: Go beyond the automated metrics with a manual review, covering:
Competitor Analysis: Briefly take a look at competitors to see where the client stands.
Recommendations: Provide actionable insights based on your findings, outlining specific steps the client can take to improve their SEO performance.
Visuals and Examples: If possible, include screenshots or examples of both good and bad practices related to their site.
As for a template or example, you might not find a completely public example due to confidentiality, but you can create your own structure based on the points mentioned above.
Good luck with your audit! If you have any further questions about specific tools or metrics, feel free to ask!
Great post! When it comes to conducting an SEO audit, I find that a balanced approach often yields the best results. While automated tools can provide a solid foundation and highlight critical areas—such as site speed, broken links, and keyword rankings—I believe that supplementing these insights with a manual review is crucial. Manual audits allow for a deeper understanding of the site’s content quality, user experience, and adherence to SEO best practices.
I typically start by using tools like SEMrush or Ahrefs to get an overview of the site’s health and identify technical issues. Then, I delve into aspects like on-page SEO, keyword relevance, and competitor analysis. I also pay close attention to content strategy and potential gaps that could be exploited.
If you’re looking for examples, I recommend creating a checklist that includes key audit components such as Technical SEO, content quality, backlink profile evaluation, and user experience analysis. This approach ensures a thorough and actionable audit report that truly reflects the site’s current standing and potential for improvement.
Looking forward to hearing how others approach their audits!