Our Disheartening Journey with NPdigital: Looking for Better SEO Partners
Have you had any experiences working with NPdigital? We’re currently facing significant challenges with them and felt compelled to share our story.
For over three years, we partnered with NPdigital, driven by the high expectations set due to Neil Patel’s reputation. Initially, we were optimistic about our collaboration, but unfortunately, our satisfaction has steadily declined over the past couple of years.
One of the most frustrating issues we’ve encountered is the frequent change of account managers—this seems to happen every few months. Each time, we find ourselves starting from scratch, explaining our goals and previous agreements to yet another new manager, who often seems unfamiliar with our account’s history or the strategies that had already been established.
Most recently, after the Google algorithm update in November 2023, we noticed a troubling drop in our keyword rankings across the board. Keywords that once consistently placed in the top two positions have slipped to sixth place or lower. With our visibility declining, we’re on the brink of landing on the second page of search results.
It’s clear that the strategies employed by NPdigital have not resonated with Google’s latest requirements, and as a result, we feel our website is being penalized.
To put things into perspective, we originally sought their expertise when we were already ranking in the top two for our most critical keywords. Our goal was to enhance the quality of our SEO efforts and maintain our rankings, but we find ourselves disheartened by the outcomes instead.
It seems like there’s a troubling trend in the SEO industry where genuine, effective agencies are becoming increasingly hard to find. Are there any reliable seo firms left that actually deliver on their promises and help businesses succeed?
If you’ve had positive experiences with reputable seo agencies, we would love to hear your recommendations. As we navigate this frustrating phase, it’s clear that seeking a trustworthy partner is more crucial than ever.
2 responses to “Bad experiences working with NPdigital”
I understand your frustration, and it’s disheartening when the expectations we have for an agency don’t match the outcomes. Your experience with NPdigital sounds like a cautionary tale in the world of SEO, especially with the frequent account manager changes and the noticeable drop in your rankings, which can be incredibly stressful for any business relying on organic traffic.
First and foremost, it might be worth revisiting the root causes of your rankings decline. Google updates can shake things up, but they are often a call to action for refining your strategy rather than a sign of failure on your part. Here are a few steps you can take to better assess your situation and explore your options:
1. Conduct a Comprehensive SEO Audit
Before severing ties, consider conducting an audit of your current SEO strategy. You can either perform this in-house or hire a trusted freelancer or smaller agency with a good reputation. Look for:
– Technical SEO Issues: Ensure your website is compliant with the latest Google guidelines. Check for broken links, slow load speeds, and mobile optimization.
– Content Quality: Review the content published since partnering with NPdigital. Consider if it meets the latest quality standards set by Google – is it informative, engaging, and relevant?
– Backlink Profile: Evaluate the quality of your backlinks. A toxic link profile can hurt your rankings, so using tools like Ahrefs or SEMrush can help identify any harmful backlinks.
2. Seek Transparency and Communication
If you decide to continue your partnership with NPdigital, make sure you establish a clear communication channel. Ask for regular updates and reports detailing not only progress but also the strategies being implemented. A reputable agency should be willing to share their methodologies and results transparently.
3. Explore Alternative Agencies
When looking for a new agency, consider the following:
– Specialization: Look for agencies that specialize in your industry. They’ll have a better understanding of your market dynamics and target audience.
– Client Testimonials and Case Studies: Investigate their past work. Agencies that showcase results, especially in case studies, tend to be more trustworthy.
– Ask for a Trial Period: If possible, see if an agency is open to a trial project. This way, you can gauge their effectiveness before committing long-term.
4. Leverage Recommendations
Engage with your professional network or online communities, such as LinkedIn or relevant forums, to get recommendations for agencies. Personal referrals can often lead to dependable partners.
5. Consider In-House SEO
If you’re finding it tough to land a reliable agency, consider bringing seo efforts in-house, either by hiring a dedicated seo specialist or training your current marketing team. An in-house team can have a deeper understanding of your brand and industry.
6. Stay Updated on seo Trends
SEO is continuously evolving, so staying informed on industry trends can help you make more educated decisions. Follow reputable sources, attend webinars, and participate in SEO forums.
To conclude, while your experience with NPdigital has been disappointing, it’s also an opportunity for reflection and realignment with your SEO efforts. By taking a proactive approach, you can find a partner or develop a strategy that truly works for your business. Remember that the right agency should not only deliver results but also demonstrate a commitment to understanding and growing your brand. Good luck!
Thank you for sharing your experience with NPdigital; it’s disheartening to hear about the challenges you’ve faced. The frequent turnover of account managers can indeed disrupt continuity and hinder effective strategy execution. It’s crucial in SEO to have a team that not only understands the nuances of your business but also possesses institutional knowledge of the previous strategies that were put in place.
Regarding the recent Google algorithm update, it raises an important point about the need for agencies to stay agile and well-informed on the ever-evolving SEO landscape. A reactive approach can lead to lost rankings, as you’ve experienced. It might be beneficial to consider agencies that prioritize regular communication and ongoing training to ensure their teams remain at the forefront of industry changes.
For those seeking alternatives, I’ve found that smaller boutique agencies often provide a more personalized experience and might be more adaptable to changes. Also, ensuring that any prospective agency has a clearly defined process for tracking and adjusting strategies post-algorithm updates is crucial.
As you search for a new partner, consider asking for case studies or asking them to walk you through how they adapted their strategies in response to recent algorithm changes. It’s essential to establish a partnership based on transparency and ongoing conversation, as this will lay the groundwork for a fruitful collaboration.
Wishing you all the best in finding a reliable SEO partner that aligns with your goals!